Jennifer Vachon is Vice President and Chief of Staff for the Blue Cross and Blue Shield Association (BCBSA), a national federation of 38 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation's largest health insurer covering nearly 100 million – one-in-three of all Americans. It is the largest single processor of Medicare claims in the nation, and holds the world's largest privately underwritten health insurance contract – the nearly 5.2-million-member Federal Employee Program® (FEP).
Reporting to BCBSA’s president and CEO, Vachon has responsibility for helping to set the organization’s leadership agenda, creating and measuring against corporate objectives and integrating the efforts of BCBSA’s senior officer team. She also represents the Office of the President with BCBSA’s Board of Directors, its approximately 1,000 associates and external parties.
Previously, as Vice President of Brand Strategy and Marketing Services, Vachon was accountable for BCBSA's major marketing and marketing communications programs, including national paid media program, BCBSA internet communications and the development of communication and marketing materials on national capabilities for Plans to use with their members. In addition, Vachon was responsible for market and competitive research in support of strategy development for major business segments including national accounts, senior markets and consumer markets.
Earlier in her BCBSA career, Vachon served as Executive Director, Marketing and Business Strategy, and Executive Director, Strategic Consulting Services. Prior to joining the Association in 1995, she was manager of Business Development at Northwestern Memorial Hospital, the teaching hospital for Northwestern University Medical School. In that capacity, she was responsible for identifying and implementing new opportunities for growth and business expansion. She also served as health policy analyst for the Metropolitan Planning Council, a non-profit civic organization that researches critical policy issues and provides a platform for business leaders to influence public policy.
Vachon earned a Master of Science degree in health policy from the University of Chicago and a Bachelor of Arts degree in economics cum laude from Union College in Schenectady, New York
Areas of Expertise: Brand Strategy, Corporate Strategy, Marketing, Product Development