Maureen Sullivan is Senior Vice President, Strategic Services, and Chief Strategy Officer for the Blue Cross and Blue Shield Association (BCBSA), a national federation of 38 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation's largest health insurer covering more than 100 million people – one-in-three of all Americans. It is the largest single processor of Medicare claims in the nation, and holds the world's largest privately underwritten health insurance contract – the nearly 5.2-million-member Federal Employee Program® (FEP).
She has overall accountability for strategy, brand, marketing, business/program development, strategic communications and educational programs for BCBSA.
Maureen directs BCBSA’s major strategic initiatives and evaluates all new business opportunities. She currently is overseeing development of BCBSA’s post-reform strategy including what consumer programs and capabilities will be needed to successfully compete in the increasingly important consumer market. In recent years, she provided strategic direction for the creation of Blue Distinction, a national program to raise the level of healthcare quality and increase overall value, Blue Health Intelligence, the nation’s premier health intelligence data resource with health information on more than 54 million consumers insured by the Blues, and Blue365, a national Blue-branded program that supports Blue Plan consumer engagement and retail strategies.
Before assuming her current position, Sullivan was Vice President of BCBSA Strategic Consulting Services. Prior to her career at BCBSA, Sullivan worked on the evaluation of the Brookline Early Education Project, a collaborative program between the Brookline Public Schools and Children’s Hospital to evaluate the impact of early educational and medical intervention on children’s development. The Robert Wood Johnson and Carnegie Foundations funded the program.
She earned a master’s degree in public policy from the John F. Kennedy School of Government at Harvard University where she was a Kennedy Fellow. She also holds a bachelor’s degree with honors from Albertus Magnus College.
Areas of Expertise: Blue Innovation, Market Impact of Healthcare Reform, Strategic Brand Management