1970s

1973

The seal of the American Hospital Association was removed from the Blue Cross symbol and replaced by the silhouette of a stylized human figure in a circle, symbolizing humanity. The Blue Cross and Blue Shield symbols have gone through subtle changes over the years, but the strength of the Brands has remained constant.

1973

The Health Maintenance Organization Act provided federal grant and loan money to help HMOs get off the ground and contained broad language about benefits that had to be provided.

1976

The Association of Blue Shield Plans changes name to Blue Shield Association.

The evolution of the Blue Cross and Blue Shield brand symbols.

Timeline

1920s | 1930s | 1940s | 1950s | 1960s | 1970s | 1980s | 1990s | 2000s