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President and Chief Executive Officer
Scott Serota is President and Chief Executive Officer of the Blue Cross and Blue Shield Association (BCBSA), a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation's largest health insurer covering 100 million people – one-in-three of all Americans.
Serota was named BCBSA President and CEO in 2000, after serving four years as a senior executive, including two years as Chief Operating Officer. Before that, he was Executive Vice President for System Development, responsible for new business, strategy and the Blue Technology Evaluation Center, the nation's leading source for evaluating the safety and efficacy of emerging medical treatments.
Prior to joining the Blues, Serota was President and CEO of Chicago-based Rush Prudential Health Plans, where he led the integration of Rush-Presbyterian-St. Luke's Medical Center Health Plans and The Prudential. Earlier in his career, Serota also created and led Physicians Preferred Health Inc., a Missouri-based PHO.
Serota is a founding member of the National Business Group on Health's Institute on Healthcare Costs and Solutions, and a board member of the Council for Affordable Quality Healthcare and the National Center for Healthcare Leadership. He is also on the board of the Partnership for Prevention, Accrediting Commission on Education for Health Services Administration, CEO Advisory Board for Building a Healthier Chicago, and BCS Financial Corporation.
Serota is a member of the American College of Healthcare Executives and the Washington University School of Medicine National Council.
Serota was appointed by President George Bush to the Policy Committee of the White House Conference on Aging -- advising the Administration and Congress on policies, programs and services affecting the nation's older citizens -- and served as chairman of the Subcommittee on Health.
He also was a charter member of the American Health Information Community, a federally-chartered commission formed to work with the department of Health and Human Services. Under the direction of HHS Secretary Michael Leavitt, the group focused on advancing health information technology, including electronic health records.
He is a frequent featured speaker at leading business and industry forums, and has spoken at the Detroit Economic Club, Executives Club of Chicago, the Jonathan Club in Los Angeles and the World Healthcare Congress in Washington, D.C.
Serota earned a bachelor's degree from Purdue University – was named a distinguished alumnus of the College of Science in 2006 – and also earned a master's in Health Administration and Planning from Washington University School of Medicine. | 
