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Promoting Healthy Lifestyles Today Prevents Health Problems Tomorrow

Posted by Elizabeth Casey on April 3, 2014

From magazine shelves and Pinterest, to blogs and the morning news, Americans are bombarded with a steady stream of diet talk on a daily basis. When was the last time you made it through a day without encountering an advertisement, blog...

Blue Cross Blue Shield of Massachusetts, Childhood Obesity , Health, Wellmark Blue Cross and Blue Shield, The Power of Blue, Blue Cross and Blue Shield of Louisiana

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Celebrating National Bike Month in Our Local Communities

Posted by Madeleine Lovette on May 10, 2013

Did you know that May is National Bike Month?

To celebrate this month-long tribute to biking and its benefits, we’ve decided to share some of the stories from our “

Childhood Obesity , Health

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Kids on the Rides of Their Lives

Posted by Laura Kelly on March 11, 2013

There used to be a one-word description for childhood health and wellness programs: “play”.

But somewhere between online games, expanded TV channels and over-scheduled after-school commitments, kids became less fit. The

Childhood Obesity

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Taking to the Streets to Combat Childhood Obesity

Posted by Marc Lichtenstein on December 3, 2012

Over the next year in 10 cities across America, kids are going to occupy “the streets” through a new Play...

Health, Childhood Obesity , Playstreets

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