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24 Hour Nurse Line: Your Access to Healthcare Information

Posted by Marc Lichtenstein on May 24, 2013

Enabling access to healthcare is one of the primary functions of The Blues®. But sometimes people just want access to healthcare information like advice, resources, support, or even just a calm voice in the middle of the night to...

Access, Healthcare, Healthcare Tools, Healthcare Consumers

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Understanding Health Insurance Coverage To Maximize Your Care

Posted by Marc Lichtenstein on April 29, 2013

When people find themselves in the middle of a personal or family health issue, they can easily become overwhelmed by new realities, complexities and lifestyle changes. By eliminating the “unknowns” about the administration and...

Healthcare, Access, Health Insurance, Healthcare Consumers

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Health Insurance From Invention to Innovation: A History of the Blue Cross and Blue Shield Companies

Posted by Marc Lichtenstein on November 12, 2012

Health insurance didn’t always exist.

Let that notion sink in for a moment as you try to imagine a world without health insurance. How could ordinary Americans afford healthcare? Who would help doctors and hospitals finance viable...

Health Insurance, Healthcare, BCBS History, Quality Care, Health, Affordable Care

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