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Kids on the Rides of Their Lives

Posted by Laura Kelly on March 11, 2013

There used to be a one-word description for childhood health and wellness programs: “play”.

But somewhere between online games, expanded TV channels and over-scheduled after-school commitments, kids became less fit. The

Childhood Obesity


Have Questions About Which Insurance is Right For You? Just AskBlue.

Posted by Laura Kelly on February 11, 2013

Between today and 2014, millions of Americans will be asking millions of questions about healthcare reform and their health insurance. They’ll turn to their friends, their neighbors, social media, blog sites, news outlets, and even their...

Healthcare Tools


Nationwide Access and Local Support: What It Means For Blue Members

Posted by Laura Kelly on January 22, 2013

The phrase “think globally, act locally” has become a rallying cry for transformative ideas that can have a positive impact on individual lives. It’s an effective point of view to have, especially...

Access, BlueCard


Investing in America's Health

Posted by Marc Lichtenstein on January 14, 2013

The Blues’ commitment to the communities they serve reaches far beyond healthcare coverage, extending to community outreach, education support and industry-leading innovations across the country that collectively enable healthy living,...

Healthy Living, Access, Quality Care, Safety, The Power of Blue


The Empowered Healthcare Consumer

Posted by Marc Lichtenstein on January 7, 2013

This is a true healthcare story…

A woman I know, who I will call “Lucy” to protect her privacy, recently suffered a very painful injury. Lucy slipped on a staircase in her home and tried to break her fall with her...

Healthcare Tools, Access


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