Promotional spending by pharmaceutical companies continues to increase at a double-digit pace. Sampling remains the #1 promotional expense, with sampling spending doubling from 2000 to 2003.

Source: "Employer Health Benefits 2005 Annual Survey," (#7315), The Henry J. Kaiser Family Foundation and Health Research and Educational Trust, September 2005
This information was reprinted with permission from the Henry J. Kaiser Family Foundation. The Kaiser Family Foundation, based in Menlo Park, California, is a nonprofit, independent national health care philanthropy and is not associated with Kaiser Permanente or Kaiser Industries.