; Blue Cross and Blue Shield Association, Second Opinion Celebrate Decade-Long Partnership in Providing Consumer Health Education
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Press Release

Blue Cross and Blue Shield Association, Second Opinion Celebrate Decade-Long Partnership in Providing Consumer Health Education

New social media push aims to expand interaction with doctors after the show

November 12, 2013

CHICAGO – The Blue Cross and Blue Shield Association today celebrated a decade-long partnership with public television as the award-winning television series Second Opinion launched its tenth season. Second Opinion is dedicated to improving health literacy and promoting healthy living by featuring in-depth discussions among leading health experts on real-life medical cases. Second Opinion is produced by WXXI Broadcasting Council and is seen throughout the United States on more than 250 public television stations.

During this season of Second Opinion, health experts will explore a broad range of topics important to patients and consumers -- including concussions, melanoma, food allergies, high-risk pregnancy, hypertension, diabetes and heart disease – and the conversation will continue after each show through viewer interactions with the program via social media.

Through Twitter, Facebook, YouTube, Google Plus and Pinterest, Second Opinion viewers this season can also access and watch the show online, interact with doctors from the show online, receive additional health information pertaining to the episodes and join in conversations with other viewers about various health topics.

“Blue Cross and Blue Shield companies are proud to partner with  public television and Second Opinion, which brings the expert opinions of leading medical professionals into homes across the country,” said Maureen Sullivan, senior vice president and chief strategy officer for the Blue Cross and Blue Shield Association. “We are dedicated to finding innovative ways of ensuring that Americans have the information and resources they need – not only to make healthy decisions, but also to feel empowered to take charge of their health. Our ongoing partnership with Second Opinion is part of that commitment.”

“WXXI is proud that Second Opinion is able to help so many individuals with their health care decisions over the last ten years,” said Norm Silverstein, president of WXXI.  “Second Opinion not only encourages viewers to take charge of their own healthcare, but with an expanded social media presence, more people can access that information than ever before.”

Viewers should check their local listings for Second Opinion’s episode schedule.  For more information about Second Opinion, visit http://secondopinion-tv.org/ and follow them on social media at https://twitter.com/secondopiniontv , https://www.facebook.com/secondopiniontv and http://www.youtube.com/secondopiniontv.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 103 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.