; Blue Cross And Blue Shield Companies Host Seventh Annual National Walk@Lunch Day™
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Press Release

Blue Cross And Blue Shield Companies Host Seventh Annual National Walk@Lunch Day™

Tens of thousands of people nationwide are putting on their walking shoes to walk at lunch

April 24, 2013

WASHINGTON – Today, Blue Cross and Blue Shield companies across the country are hosting the seventh annual National Walk@Lunch Day™ for their employees and local communities. The lunchtime walking program was created by the Blue Cross and Blue Shield Association (BCBSA) to encourage people to take steps toward better health.

In celebration of National Walk@Lunch Day BCBSA will be launching the “Let’s Go Healthy Challenge.” The challenge will run for six weeks and encourages participants to bring together family, co-workers, and friends to log their steps on the BCBSA Facebook page. At the conclusion of the challenge, BCBSA will make a charitable donation to the American Diabetes Association of $1 per mile reported (up to a maximum of $10,000) by all the participants. To join the “Let’s Go Healthy Challenge,” participants should “Like” BCBSA’s Facebook page.

"We are pleased that so many people are participating in National Walk@Lunch Day,” said Scott P. Serota, BCBSA's president and CEO.  "This year we are happy to add the ‘Let’s Go Healthy Challenge’ to the National Walk@Lunch Day activities. Participants from across the country will be walking and logging their miles to benefit a charity. The challenge is another way Blue Cross and Blue Shield companies nationwide are committed to offering programs that empower our members to live healthier lives.”

Nationwide, hundreds of companies, schools, community organizations, and state and local governments are hosting or participating in National Walk@Lunch Day events.  Below are examples of some of the types of activities taking place across the country:

  • Blue Cross and Blue Shield of Alabama (BCBSAL) is hosting more than 4,000 people at Birmingham’s Linn Park to celebrate National Walk@Lunch Day. This year, BCBSAL is also working with employer groups and state and local officials to coordinate walks throughout the day. Birmingham Mayor William Bell will address the crowd to kick off the walk.
  • More than 15,000 students across the state of Vermont have signed up with Blue Cross and Blue Shield of Vermont (BCBSVT) to walk during National Walk@Lunch Day. Teachers will take their students for a 30 minute walk in celebration of National Walk@Lunch Day.

Before beginning any new exercise regime, consult your doctor or healthcare provider.  For more information on National Walk@Lunch Day, please visit http://www.bcbs.com/walkatlunch.  You can connect with us at www.facebook.com/BCBSAssociation, follow us on Twitter @BCBSAssociation and join the conversation with #NWLD.

To learn more about the Let’s Go Healthy Challenge please visit www.facebook.com/BCBSAssociation  and like our page to take part in the challenge.

About American Diabetes Association
The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.

About the Blue Cross and Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.