; The Blues® Enter Deal Space: Blue365® Platform Offers Discounts On Top National Brands
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Press Release

The Blues® Enter Deal Space: Blue365® Platform Offers Discounts On Top National Brands

More than 35 million Blue Cross and Blue Shield companies' members will have exclusive access to health, wellness and other discounts via Blue365 platform

February 2, 2012

WASHINGTON – In an effort to help members live healthier, more active lives, the Blue Cross and Blue Shield Association (BCBSA) has launched a new website, "Blue365 Deals," utilizing a featured deal platform to offer exclusive health, wellness and other discounts to Blue Cross and Blue Shield companies' members nationwide.  Blue365 Deals features exciting weekly offers and great discounts from top national and local retailers, including fitness gear, gym memberships, healthy eating options, income tax preparation, and more.

By signing up at Blue365 Deals, members will receive weekly e-mails with special savings from nationally recognized companies such as Snap Fitness®, eDiets.com®, Reebok®, H&R Block® and others.  These featured deals will be available for a limited time and will be spotlighted on the Blue365 website along with a number of standing discounts that are accessible at any time.

"Blue Cross and Blue Shield companies are committed to increasing the number of 'healthy transactions' we have with our members.  Unique resources like the Blue365 Deals website play an important role in supporting this," said Scott P. Serota, president and CEO of BCBSA.  "By offering discounts on healthy products and other services, we're making it easier and more cost effective for members to take advantage of programs that will help them maintain a healthier, and happier, lifestyle."

In addition to discounts featured on the site, Blue365 members can also earn $10 rewards to use towards the purchase of future deals by inviting friends and extended family who are members of a participating Blue company to join and purchase a deal on Blue365.  The platform will be supported via social media channels and a media campaign launching in late spring.

Twenty-two BCBS companies and the Federal Employee Program are currently participating in the Blue365 program.  Participating companies include:

The Blue365 website is powered by Analog Analytics, the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters and advertisers.

To see if your BCBS company participates in Blue365 or for more information about the program, visit Blue365 Deals at www.blue365deals.com.

About Blue Cross and Blue Shield Association

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.