; Seven Blue Cross And Blue Shield Companies Receive Prestigious Brand Excellence Award
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Press Release

Seven Blue Cross And Blue Shield Companies Receive Prestigious Brand Excellence Award

March 15, 2012

CHICAGO – The Blue Cross and Blue Shield Association (BCBSA) today recognized seven Blue Cross and Blue Shield companies with a “Brand Excellence Award” for their commitment in developing and enhancing the overall image of the Blue Cross and Blue Shield Brands during 2011.

“For more than 80 years, Americans have trusted the Blue Cross and Blue Shield Brands and today they are the most recognized brands in the health insurance industry,” said Scott P. Serota, BCBSA president and CEO.  “BCBSA congratulates the winning Blue Cross and Blue Shield companies for their dedication and leadership in exceeding member expectations by delivering and showcasing impactful service to consumers while representing the Blue Brands.”

This marks the 17th year BCBSA has presented the Brand Excellence Awards to recognize Blue Cross and Blue Shield companies in categories that promote the Blue Brands including attracting new customers, fostering loyalty to existing customers, and the new Brand Innovation award that recognizes overall Brand excellence through an innovative program providing measurable impact to customers and the Blue Cross and Blue Shield Brands.

 

The recipients of the 2011 Brand Excellence Awards are:

Brand Innovation – Award recognizes excellence in innovation that resulted in increased member satisfaction and has better met the needs of consumers.

  • Arkansas Blue Cross and Blue Shield

Enrollment Growth – Having the highest percentage of new members enrolled over the past year among Blue Cross and Blue Shield companies.

  • Wellmark Blue Cross and Blue Shield of South Dakota

Member Recommendation – Achieving a high percentage of members who are confident of the services and products they receive and would recommend Blue Cross and Blue Shield companies to family and friends.

  • Highmark Blue Cross Blue Shield

Member Retention – Having a high member retention rate over the previous year.

  • Blue Cross Blue Shield of North Dakota
  • Blue Cross and Blue Shield of Oklahoma
  • Anthem Blue Cross and Blue Shield in Nevada
  • Highmark Blue Cross Blue Shield West Virginia

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 103 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.