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Statement By Blue Cross and Blue Shield Association CEO Scott P. Serota On The Close Of 2014 Open Enrollment

April 1, 2014

CHICAGO –  “We welcome the millions of Americans around the country who have selected Blue Cross and Blue Shield companies as their choice for health coverage during open enrollment. The Blues® have long been committed to the communities we serve and to providing coverage to Americans everywhere. That commitment continues as the new marketplace evolves.

“It is too soon to provide numbers on how many new customers have selected our Plans, or to provide other information about their backgrounds or previous experience with coverage. Blue companies remain committed to providing all of our members, including those who are new to insurance, with the best care and value from their coverage, and to helping them live healthier lives.”