; $20 Monthly Rewards For Getting Fit Under New Horizon Blue Cross Blue Shield Of New Jersey Program
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Press Release

$20 Monthly Rewards For Getting Fit Under New Horizon Blue Cross Blue Shield Of New Jersey Program

April 2, 2013

NEWARK – A regular fitness routine can be good for your health, and Horizon Blue Cross Blue Shield of New Jersey is working to make it good for the wallet of approximately 230,000 members working for public sector and mid-sized employers as well.

The new program, called HorizonbFit, offers rewards of $20 per month – or up to $240 annually – to eligible members who enroll and visit a participating fitness facility at least 12 times a month. HorizonbFit also provides full membership privileges to participating fitness facilities, preferred rates, flexible month-to-month membership terms, and “away-from-home” access to a participating facility.

Horizon BCBSNJ members eligible for the HorizonbFit program will have access to a network of leading national and local fitness centers and medically-integrated fitness facilities available through an arrangement with Advanta Health Solutions, a leading health and fitness benefit provider. Enrollment started this week, and the program kicks off May 1, 2013.

“Physical inactivity can put individuals at risk of serious and chronic illnesses, such as heart disease and diabetes,“ said Steven R. Peskin, MD, MBA, FACP, Medical Director for Horizon Healthcare Innovations. “Fortunately, these health risks can easily be avoided or lessened when individuals adopt healthier lifestyles, including a regular exercise routine,” Peskin said.

“The Horizon BCBSNJ fitness reimbursement program rewards members who take responsibility for their own health,” said William D. Georges, Vice President of Marketing and Product Development, Horizon BCBSNJ. “Staying fit pays personal health dividends, and those benefits ultimately help to ease the cost of the nation’s health care delivery system, which totals $2.7 trillion annually,” Georges said.

“Through its pioneering health care initiatives, such as patient-centered medical homes, Horizon is setting a national standard for improving health and wellness through exercise,” said Phil Tummarello, Chief Executive Officer of Advanta Health Solutions. “We’re thrilled to bring our unique and innovative programs to Horizon members.”

HorizonbFit will offer:

  • Electronic utilization tracking and reimbursement processing  - Members do not have to track visits or submit any paperwork to claim reimbursement.
  • Secure online personal account management – Online account management allows members to track their attendance and reimbursements, change their primary fitness facility, and update their personal profile and account information.
  • Customized Fitness Network - All eligible Horizon BCBSNJ members can participate in HorizonbFit without having to cancel their existing fitness facility membership. If a member belongs to a fitness facility that is not included in the network, the member can “nominate” it for inclusion pending agreement with the fitness facility.
  • Access to medically-integrated fitness centers – HorizonbFit is unique in including in its network hospital-affiliated fitness centers that offer exercise programs that can be integrated with chronic disease management, rehabilitation, and other physician-directed health maintenance, measurement and testing.

Administrators for public sector or mid-sized (100-499 employees) groups seeking further information about HorizonbFit should contact their Horizon BCBSNJ sales representative.

About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services.  Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association, serving 3.6 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and West Trenton.  Learn more at www.HorizonBlue.com.

About Advanta Health Solutions
Advanta Health Solutions is a health and fitness provider that develops and manages physical activity programs for the beneficiaries of health plans, employers and other third-party organizations. Through its association with the Medical Fitness Association, Advanta is the only fitness benefit provider that offers medically-integrated exercise programs that are designed not only to increase physical activity levels but also to improve health outcomes, avoid future medical costs and increase beneficiary satisfaction. Through its proprietary cloud-based software, AdvantaConnect ™, Advanta offers applications to automate all aspects of the reimbursement program, from verifying eligibility and enrollment through reporting and payments. It features dedicated portals for members, employer sponsors, fitness centers and program administrators. For more information, visit Advanta Health Solutions at www.advantahealth.com



The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.