; Anthem Blue Cross And Blue Shield Commits More Than $2.8 Million To Health-Improvement In 2013
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Press Release

Anthem Blue Cross And Blue Shield Commits More Than $2.8 Million To Health-Improvement In 2013

January 29, 2014

RICHMOND – Anthem Blue Cross and Blue Shield’s work to improve health and strengthen local communities continued in 2013, as the company directed more than $2.8 million and hundreds of volunteer hours to health-improving causes, organizations and programs in Virginia.

“Anthem is committed to transforming health care with trusted and caring solutions, and that extends directly to our work in communities throughout Virginia,” said C. Burke King, president, Anthem Blue Cross and Blue Shield. “We’re proud to support the organizations and programs that are working to help our friends and neighbors live their healthiest lives possible.”

Through its State Health Index – a compilation of public health measures – and Healthy Generations grant program, Anthem and its foundation work to identify the health issues most in need of attention and then direct charitable support and volunteer efforts toward improving those areas.

Major areas of focus for Anthem in 2013 included promoting active lifestyles and working to reduce the devastating impact of chronic illnesses, such as diabetes, heart disease and cancer in Virginia children, adults and seniors.

“With roots dating back to 1935, Anthem has seen a lot of change,” said King. “What hasn’t changed is our commitment to serving our members and advancing health in Virginia. It is a true honor to work with so many great people and organizations, and we look forward to doing so again in the years ahead.”

A sample of the company’s 2013 efforts includes:

Associate Giving Campaign

  • $573,660 donated by Anthem associates in Virginia to help local charities

Local Virginia Foundation Grants

  • $399,000 grant to Boys & Girls Clubs of Bristol, Charlottesville, Danville, Harrisonburg Petersburg, Metro Richmond, Northern Shenandoah Valley, and Southeastern Virginia, for the Healthy Habits and/or Triple Play --Mind, Body & Soul programs
  • $213,000 grant to the American Heart Association for hands-only CPR training in Richmond and Hampton Roads
  • $203,000 grant to Eastern Virginia Medical School for a program aimed at identifying and reducing the prevalence of diabetes
  • $200,000 grant to St. Mary’s Health Wagon to provide screenings in central Appalachia to identify prediabetes through HgbA1c, blood pressure and weight screenings
  • $156,000 grant to the Oasis Institute to after school programs in Richmond through a partnership with the Virginia Commonwealth University
  • $150,000 grant to SportsBackers to help low-income adults become active through programs like ActiveRVA
  • $148,000 grant to March of Dimes for centering pregnancy aimed at helping pregnant women in Virginia have healthy babies
  • $75,000 to Sportable to support its I Am An Athlete program, which aims to increase athletic opportunities for adults and children with physical disabilities in the Greater Richmond region
  • $22,000 grant to Disabled Sports USA to increase physical activity of wounded warriors and youth with disabilities through adaptive sports.

Local Virginia Social Responsibility Support

  • $135,000 to American Heart Association for Heart Walk sponsorships in Hampton Roads, Richmond and Roanoke
  • $46,000 to Children’s Miracle Network for sponsorship of Anthem Lemonaid program in Hampton Roads and Richmond
  • $10,000 to ASK for sponsorship of ASK Fun Walk and 5k in Richmond
  • $15,000 to James River Association for sponsorship of Anthem James River Splash & Dash to benefit Fit4Kids
  • $5,000 to American Cancer Society to sponsor Relay for Life in Roanoke

About Anthem Blue Cross and Blue Shield in Virginia
Anthem Health Plans of Virginia, Inc. trades as Anthem Blue Cross and Blue Shield in Virginia, and its service area is all of Virginia except for the City of Fairfax, the Town of Vienna, and the area east of State Route 123. Anthem Blue Cross and Blue Shield and its affiliated HMO HealthKeepers, Inc. are independent licensees of the Blue Cross Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Virginia is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.

About Anthem Blue Cross and Blue Shield Foundation
Through charitable grant making, the Anthem Blue Cross and Blue Shield Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Anthem’s inherent commitment to enhance the health and well-being of individuals and families in communities that Anthem Blue Cross and Blue Shield serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company’s annual associate giving campaign and its parent foundation provides a 50 percent match of associates’ campaign pledges. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.