; Anthem Blue Cross And Blue Shield Teams With State's Largest Diaper Bank
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Press Release

Anthem Blue Cross And Blue Shield Teams With State's Largest Diaper Bank

Health plan affiliate and Capital Diaper Bank will expand efforts of the 'Diaper Change Diaper Drive' campaign

March 27, 2013

RICHMOND –  Anthem Blue Cross and Blue Shield affiliate HealthKeepers, Inc., which offers its Anthem HealthKeepers Plus coverage to eligible Virginia Medicaid/FAMIS Plus and FAMIS recipients, announced today that it will team with Capital Diaper Bank to help collect diapers and raise awareness about the important health benefits of keeping the Commonwealth of Virginia's tiniest residents in clean diapers.

Working together, the organizations will foster alliances with community-based organizations and local businesses and expand HealthKeepers' Diaper Change Diaper Drive campaign throughout the four regions of the state. Under this new agreement, all diapers raised during the diaper drive campaigns will be delivered to the Capital Diaper Bank for distribution to families in need.

HealthKeepers initially launched its Diaper Change Diaper Drive campaign in 2011 and its efforts across the state have raised more than 100,000 diapers for families in need.

In today's challenging economy, many families struggle to keep their infants and toddlers in clean diapers. On average, infants use 12 diapers per day - a cost that can reach upwards of $100 a month, forcing many parents to leave their child in a soiled diaper because they can't afford to change it. The results are often infants and toddlers who spend long hours in a soiled diaper, increasing their exposure to many health problems, from skin diseases to hepatitis.

Adding to the challenges faced by low-income families, the cost of diapers is not covered by social services programs. As a provider of health care benefits to more than 250,000 eligible Virginia Medicaid/FAMIS Plus and FAMIS recipients in the Commonwealth of Virginia, the health plan sees the impact firsthand this has on families.

"We are so excited to join efforts with such a well-respected organization as Capital Diaper Bank," said, Candice McAuliffe, regional vice president for HealthKeepers' Medicaid business. "We share their vision when it comes to making sure our tiniest residents are happy and healthy," We know firsthand that many of our state's families are struggling financially and the cost of keeping their infants in diapers can add to that burden. We're confident our efforts will help reach a greater number of families across the state and, more importantly, help raise awareness about an issue that many families face alone."

As the first and largest diaper bank in the Commonwealth, Capital Diaper Bank has a long-standing history of working with social services, the health department, shelters, local hospitals and schools, providing diapers free of charge for families in the community who could not otherwise afford them.

"Capital Diaper Bank is pleased to team with HealthKeepers, whose visionary commitment to the health and welfare of Virginian's is exemplary," said Phyllis Bradley, Executive Director. "Children are most vulnerable during the early years, with HealthKeepers' assistance throughout the state, we can provide families in crisis situations critical support when it is needed most."

About Anthem Blue Cross and Blue Shield in Virginia
Anthem Blue Cross and Blue Shield is the trade name of Anthem Health Plans of Virginia, Inc. (serving Virginia excluding the city of Fairfax, the town of Vienna and the area east of State Route 123). Anthem Blue Cross and Blue Shield and its affiliated HMO, HealthKeepers, Inc., are independent licensees of the Blue Cross and Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Virginia is available at www.anthem.com.

About Capital Diaper Bank
Armed with a vision to improve the health and welfare of Virginia's children, Capital Diaper Bank, a non-profit organization, is dedicated to providing diapers to Virginia's most vulnerable citizens infants, toddlers and their families who are experiencing poverty, homelessness, major illness and disasters. Acting as a second responder to social services, the health department, shelters, local hospitals, schools and a disaster services partner to American Red Cross, Capital Diaper Bank provides diapers free of charge for families in the community who could not otherwise afford them.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.