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Press Release

Blue Cross Blue Shield of Texas Awards Healthy Kids, Healthy Families Grants to 29 Charitable Organizations Statewide

July 22, 2014

RICHARDSON, Texas -- Now in its fourth year, Blue Cross and Blue Shield of Texas (BCBSTX) announced today that its Healthy Kids, Healthy Families (HKHF) initiative has awarded $1.54 million in grants to 29 organizations across the state. Of the 29 grantees, 19 are new recipients.

"Everything we do through our community-based efforts is designed to improve the overall health of Texans," said Bert Marshall, President of BCBSTX. "This program has become a focal point among our charitable initiatives and is an opportunity to truly help move the needle on key public health issues, such as diabetes and obesity. We recognize the role we can play and we're proud to stand with these local organizations that are dedicated to improving children's health in meaningful ways by impacting lifestyle habits at an early age."

In 2014, HKHF received more than 180 applications, an increase of more than 50 percent compared with the prior year. Each application is evaluated on the basis of impact, feasibility, capacity, collaboration and sustainability. All grant recipients are community partners that share BCBSTX's vision of improving the health and wellness of Texas children.

Originally launched as a three-year campaign in 2011, the HKHF program is committed to engaging children and their families in understanding the importance of four focus areas: nutritious food, raising the level of physical activity, improving immunization rates and promoting safe environments. During the program's initial three-year period, BCBSTX has awarded $4.9 million to more than 60 charitable organizations.

For a complete list of the 2014 HKHF grantees, visit  

Examples of BCBSTX's collaboration with community organizations include:

  • "More than 1,000 children in Abilene and the surrounding area will benefit from the partnership with Blue Cross and Blue Shield of Texas Healthy Kids, Healthy Families grant. The children served by our after school care program on 17 elementary school campuses will participate in enhancement programs varying from sports to martial arts to obstacle courses and so much more. The Alliance for Women and Children is grateful to receive this funding to ensure our kids have opportunities to remain active and healthy." – Toni Brow, Executive Director, Abilene, TX
  • "The Health Collaborative is grateful for the support that BCBSTX has provided for our neighborhood families. It is through this support that we will be able to offer free family workouts at several community sites impacting more than 12,000 people in Bexar County." – Elizabeth Lutz, Executive Director, San Antonio, TX
  • "CAN DO Houston is very pleased to receive support from Blue Cross and Blue Shield of Texas as we work to address health disparities in our community.  Our focus is to address immediate needs and gaps in resources and build community capacity to be engaged in the development of relevant and timely solutions that address barriers to healthy eating and active living."  – Dr. Jasmine Opusunju, Executive Director, Houston TX

To view the BCBSTX 2013 Social Responsibility Report, visit

About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas (BCBSTX) – the only statewide, customer-owned health insurer in Texas – is the largest provider of health benefits in the state, working with nearly 80,000 physicians and 500 hospitals to serve 5 million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma and New Mexico), the country's largest customer-owned health insurer and fourth largest health insurer overall.  Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.  

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The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 106 million members members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.