; Blue Cross Launches Mobile App To Help Louisianians Eat Right And Move More
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Press Release

Blue Cross Launches Mobile App To Help Louisianians Eat Right And Move More

iPhone app provides an easy way to track healthier lifestyle choices

February 7, 2012

BATON ROUGE – Blue Cross and Blue Shield of Louisiana today announced a mobile app for the Louisiana 2 Step — the company’s free and fun motivational program designed to inspire healthier choices. The 2 Step program offers tools and resources to help people take two simple steps to better health: eat right and move more.

The new mobile app has several features to help users maintain a healthy lifestyle while on the go:

  • A list of 100-calorie snacks
  • Visual portion guide
  • List of exercises
  • BMI calculator
  • Educational videos

There’s also a dashboard where users can track their physical activity, food intake, health stats and body measurements. A built-in calendar keeps track of health-related events, such as fun runs or farmers’ markets, across the state.

“The 2 Step app really takes the program to the next level by making it easier than ever for participants to get and stay fit while on the go,” said Director of Community Relations Christy Reeves. “I encourage anyone who is looking for a way to track their healthy lifestyle to download the app and get started today.”

Any iPhone user can find the free 2 Step app in his or her phone’s App Store by searching for “Louisiana2Step.”

About the Louisiana 2 Step
Launched in 2007, the award-winning Louisiana 2 Step program is a fun, free and motivational way to teach adults in Louisiana two simple steps to better health: eat right and move more. Through the interactive website, www.Louisiana2Step.com, participants can use tools and get information to help get healthy and stay healthy. Kids ages 5 to 12 can find their own age-appropriate tools, games and info at the 2 Step 4 Kids companion site (www.2Step4Kids.com).

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is the oldest and largest Louisiana-based health insurance company. Blue Cross is a private, fully taxed mutual company, owned by policyholders—not shareholders—and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.

The company provides group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than 1.3 million members. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,900 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care.

Learn more on the company’s website at www.bcbsla.com or on Facebook at www.facebook.com/bluecrossla. Follow Blue Cross on Twitter at www.twitter.com/BCBSLA and CEO Mike Reitz at www.twitter.com/MikeReitzCEO.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.