; Blue Cross Offers Chance To Win A Nike+ FuelBand
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Press Release

Blue Cross Offers Chance To Win A Nike+ FuelBand

April 1, 2013

BATON ROUGE – Blue Cross and Blue Shield of Louisiana and its subsidiary, HMO Louisiana, Inc., are offering a chance to win a Nike+ FuelBand through Twitter and Instagram as part of their “Top Doctors” campaign.

During the 12-week period starting today, Blue Cross will hold a weekly photo challenge on its Twitter and Instagram pages. To enter, follow @BCBSLA on Twitter or Instagram to get each week’s challenge. Then snap a picture and share your photo, followed by the tag #TopDoctors. 

Once you’ve shared your photo, you’re automatically entered into the contest. Each week, one entrant will be selected randomly as the winner of a Nike+ FuelBand.

The contest is part of a Blue Cross campaign to highlight the quality healthcare its members get from network providers. With an ID card accepted by more top doctors and specialists throughout Louisiana and nationwide, Blue Cross members enjoy affordable, high–quality healthcare.

For more information, please visit www.bcbsla.com/topdoctors.

About Blue Cross and Blue Shield of Louisiana 
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is the oldest and largest Louisiana-based health insurance company. Blue Cross is a private, fully taxed mutual company, owned by policyholders—not shareholders—and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield AssociationThe company and its subsidiaries provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to more than one out of every four Louisiana residents. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 2,000 Louisianians who are committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care. Learn more on the company’s website at www.bcbsla.com or visit our social media hub to connect with us via Facebook, Twitter and more.

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.