; Blue Cross And Blue Shield Of Alabama Recognized By The American Heart Association As A Fit-Friendly Company
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Press Release

Blue Cross And Blue Shield Of Alabama Recognized By The American Heart Association As A Fit-Friendly Company

Blue Cross awarded for taking significant steps to decrease healthcare costs

October 17, 2012

BIRMINGHAM – Blue Cross has been recognized as a Platinum-Level Fit-Friendly Worksite by the American Heart Association for its commitment to decrease healthcare costs by helping employees lead a healthier lifestyle. A Community Innovation Award was also presented to Blue Cross for the Company’s hard work in fighting obesity in Alabama through wellness initiatives such as Scale Back Alabama and National Walk at Lunch Day.

“Our employees are our most valuable asset at Blue Cross, so we are committed to showing them ways       to incorporate exercise and nutrition both at the workplace and at home,” said Dr. Dow Briggs, Senior Vice President, Business Operations. “We are honored to be recognized by the American Heart Association as a Platinum-Level Fit-Friendly Company. It authenticates our commitment to providing the healthiest workplace environment possible.”

Platinum-level employers are recognized for:

  • Offering employees physical activity options in the workplace.
  • Increasing healthy eating options at the worksite.
  • Promoting a wellness culture in the workplace.
  • Implementing at least nine criteria outlined by the American Heart Association in the areas of physical activity, nutrition and culture.
  • Demonstrating measurable outcomes related to workplace wellness.

Blue Cross is a strong advocate for helping employees lead healthier lifestyles. We support these efforts through health and wellness initiatives that promote incorporating exercise and better nutrition into everyday life.  A 10-week fitness challenge campaign awards financial incentives to employees who successfully meet the program criteria. Blue Cross also encourages overall health by offering exercise classes for all fitness levels, outside walking trails, exercise room, and an annual wellness program. 

About Blue Cross and Blue Shield of Alabama
Blue Cross and Blue Shield of Alabama has insured Alabamians for over 75 years. Blue Cross offers coverage plans to corporations, individuals and the senior market. For more information about Blue Cross, visit www.bcbsal.com. Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association.                                                                    

                                                                       

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.