Blue Cross Blue Shield Of Arizona Hires Vice President Of Marketing
December 9, 2013
PHOENIX – Blue Cross Blue Shield of Arizona (BCBSAZ) is pleased to introduce Jennifer Kaufman who has been hired as vice president of marketing for the company.
Kaufman brings extensive industry expertise to BCBSAZ, having worked in marketing and brand management positions for more than 20 years. She is a proven leader who has been recognized throughout her career for her ability to blend strategy and creative vision along with a passion for solving complex challenges to drive enterprise success.
"Jennifer brings a tremendous level of marketing innovation to our business that is critically important to our ability to continuously evolve and prepare for the dynamic changes in our industry," said Jeff Stelnik, senior vice president of strategy, sales and marketing.
Most recently, Kaufman was Director of Brand Management for Health Net. Based out of California, her areas of responsibility included California, Arizona, Oregon, and general corporate brand management. Prior to Health Net, she held marketing management positions with established collectible toy companies in California. She is a graduate of Georgetown University in Washington, DC with a bachelor's degree in Marketing and International Management. She has also earned an MBA in Marketing from The Anderson School at UCLA in Los Angeles, CA.
About Blue Cross Blue Shield of Arizona
Blue Cross Blue Shield of Arizona (BCBSAZ), an independent licensee of the Blue Cross and Blue Shield Association, is the largest Arizona-based health insurance company. The not-for-profit company was founded in 1939 and provides health insurance products, services or networks to 1.3 million individuals. With offices in Phoenix, Flagstaff, Tucson and the East Valley, the company employs more than 1,300 Arizonans. Follow BCBSAZ at www.facebook.com/bcbsaz or on Twitter at @bcbsaz to get information on health and wellness, a knowledgeable perspective on health insurance reform, and become a part of what we're doing in your community.
The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 105 million members – one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.