; Blue Cross And Blue Shield Of Kansas City Opens Innovative Retail Center In Prairie Village
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Press Release

Blue Cross And Blue Shield Of Kansas City Opens Innovative Retail Center In Prairie Village

“Live BlueSM” is a new health and wellness center that empowers Kansas Citians

October 16, 2013

KANSAS CITY – Today, Blue Cross and Blue Shield of Kansas City (Blue KC) celebrated the opening of their second health and wellness center with a ribbon cutting and reception. The health and wellness center is located in Prairie Village, Kansas.

The primary focus of Live Blue is to help Kansas Citians learn healthy living habits, get active, seek support and get empowered to take control of their health and wellness. The space features a multipurpose room for seminars as well as trial fitness classes, a hospitality area for demonstrations on healthy eating, a dynamic calendar wall with details on Live Blue events and classes, along with sponsored runs and walks throughout the community. Live Blue will also offer Blue KC products and services in a relaxed environment, and provide one-on-one assistance for anyone wanting to explore their health insurance options, find out if they are eligible for a subsidy under the Affordable Care Act or access answers to policy questions.

Live Blue is a natural extension for Blue KC, which is committed to the health and wellness of its members and the community at large. It’s just one more way Blue KC is guiding Kansas City through the quickly changing world of healthcare and toward a healthier future.

About Blue Cross and Blue Shield of Kansas City
Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in Missouri and the only not-for-profit commercial health insurer in Kansas City, has been part of the Kansas City community since 1938. *Ranked by J.D. Power and Associates in 2013 as “Highest Member Satisfaction among Commercial Health Plans in the Heartland Region, Two Years in a Row,” Blue Cross and Blue Shield of Kansas City provides health coverage services to more than one million residents in the greater Kansas City area, including Johnson and Wyandotte counties in Kansas and 30 counties in Northwest Missouri. Our mission: to use our role as the area's leading health insurer to provide affordable access to health care and to improve the health and wellness of our members. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on the company, visit its website at BlueKC.com

 * Blue Cross and Blue Shield of Kansas City received the highest numerical score among commercial health plans in the Heartland region (AR, IA, KS, MO, NE, OK) in the proprietary J.D. Power and Associates 2012-2013 U.S. Member Health Plan StudySM.  2013 study based on 33,533 total member responses, measuring 11 plans in the Heartland Region (excludes Medicare and Medicaid). Proprietary study results are based on experiences and perceptions of members surveyed December 2012-January 2013. Your experiences may vary. Visit jdpower.com.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 103 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.