; Blue Cross And Blue Shield Of Vermont Unveils New Online Wellness Center
Skip to content

Press Release

Blue Cross And Blue Shield Of Vermont Unveils New Online Wellness Center

November 1, 2012

BERLIN – Blue Cross and Blue Shield of Vermont (BCBSVT) is offering its group customers new and innovative wellness options by launching an online wellness center called My Blue Health Wellness Center.

BCBSVT developed the new website service in partnership with another Vermont company --PureWellness, Inc. of South Burlington -- whose Enterprise Health & Wellness Solution allows for organizations to efficiently create, administer and manage all wellness initiatives.

The new online wellness center offers a personalized approach to engage and motivate employees by combining best-in-class interactive tools and resources with an interactive platform to empower and motivate employees to take charge of their health.

“Health and wellness is not only about education,” noted Don George, President and CEO at Blue Cross and Blue Shield of Vermont, “but also about engaging consumers in their health and connecting them with meaningful, wellness tools and resources. Our partnership with PureWellness will not only enhance our worksite wellness programs but allow extended participation through mobile wellness engagement tools.”

Other features of the new online wellness center include targeted behavioral change programs for each participating employee that highlight areas based on their specific areas of risk or personal health goals. Employees accessing the website will find a personalized dashboard within the wellness center that includes many useful tools such as a health log to track biometric data, wellness workshops, nutrition tools such as recipe assistance and meal plans and exercise trackers. Downloadable mobile applications allow users to choose from 16 activities, while tracking distance, speed and calories burned. All data is auto-synched into the user’s platform.

Employers will be able to create custom worksite wellness programs to meet the unique needs of their organization, including an event scheduler to help promote their events, classes, and screenings. They can also easily measure program success and outcome improvements through access to over 70 real-time, quantifiable reports – demonstrating a healthier return on investment.

About PureWellness, Inc.
PureWellness delivers a comprehensive NCQA-certified, scalable wellness solution to thousands of customers nationwide. The PureWellness Enterprise Health & Wellness Solution allows for efficient administration and management of all wellness initiatives within each organization. The platform boasts customizable, flexible solutions for health plans, health systems and employers, including an online Health Assessment (HA), patient education resources, wellness workshops, team challenges, incentive programs, data integration, mobile applications and a full reporting suite. PureWellness also uses tools such as Twitter, Facebook and LinkedIn to share the latest information on population health management, educational resources, products and services through social media channels. Contact: Andrew Comeau, VP of Sales and Marketing at andy.comeau@purewellness.com.

About Blue Cross and Blue Shield of Vermont
Blue Cross and Blue Shield of Vermont is the state’s oldest and largest health insurer, providing coverage for about 180,000 Vermonters. It employs about 340 Vermonters at its headquarters in Berlin and branch office in South Burlington, and offers group and individual health plans. More information about Blue Cross and Blue Shield of Vermont is available on the Internet at www.bcbsvt.com. Blue Cross and Blue Shield of Vermont is an independent corporation operating under a license with the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans.  


The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.