; Blue Cross Of Northeastern Pennsylvania Enhances Online Shopping Portal
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Press Release

Blue Cross Of Northeastern Pennsylvania Enhances Online Shopping Portal

January 22, 2013

WILKES-BARRE – Blue Cross of Northeastern Pennsylvania (BCNEPA) recently launched an expanded version of The Blue Cross Store, a full-service online marketplace designed for individual consumers and employers seeking health insurance coverage.

Using The Blue Cross Store, which is located on BCNEPA's website www.bcnepa.com, individual consumers can compare plans with varying deductible, co-insurance and premium options to choose a plan that best suits their needs.  Consumers can then receive quotes based on the options they've chosen, and can buy and enroll in a plan directly online.

Coverage options for individuals that are available on the site include five BlueCare Direct plans that offer multiple deductible and premium levels, as well as plans for consumers with pre-existing conditions or who are eligible for Medicare.

For employers, the site also includes information on choosing defined contribution plans. This innovative solution allows employers to maintain health insurance coverage through a fixed cost contribution that helps employees pay for a plan that best suits their personal needs.

To access The Blue Cross Store, visit www.bcnepa.com and click on the shopping cart image.  Current BCNEPA members can also visit www.bcnepa.com and register for the Member Self-Service portal to review their claims, benefit and health and wellness information.  Members who register for Self-Service by February 28 will be automatically entered in a contest to win the newest iPad.

About Blue Cross of Northeastern Pennsylvania
Headquartered in Wilkes-Barre, Blue Cross of Northeastern Pennsylvania is an independent licensee of the Blue Cross and Blue Shield Association. BCNEPA offers a comprehensive portfolio of health insurance products and administrative services to more than 540,000 individuals in 13 counties in northeastern and north central Pennsylvania. The company’s mission is to provide integrated health care services and products to improve the quality, accessibility and affordability of health care in the populations it serves.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.