; Blue Cross And Blue Shield Of Kansas City Launches Blue365 Website: A Health And Wellness Resource For Members
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Press Release

Blue Cross And Blue Shield Of Kansas City Launches Blue365 Website: A Health And Wellness Resource For Members

March 20, 2012

KANSAS CITY – Blue Cross and Blue Shield of Kansas City (Blue KC), the area’s largest health insurance company, announced the launch of its improved health and wellness website, Blue365, which provides value-added benefits and offers for Blue KC members. The website, www.Blue365deals.com/BlueKC, features discounts, both national and in the Kansas City area, on a variety of health and wellness resources.

“The launch of our health and wellness resource website demonstrates Blue KC’s commitment to helping our members make healthy choices,” said Dr. Gregg Laiben, Medical Director. “Being healthy doesn’t have to be expensive. Blue365 makes it convenient and affordable for our members to stay well all year long.”

Created by the Blue Cross and Blue Shield Association to help members navigate the healthcare decision-making process and maximize their health benefits; Blue365 includes local offerings available all the time, and special national deals featured each week.

Savings on products and services such as teeth whitening, hearing aids and Lasik surgery offer Blue KC members discounts on healthcare services that might not fully be covered under their health insurance plan. Other savings include discounts on gym memberships, cosmetic procedures, and eyeglasses.

Blue365 gives members access to health and wellness programs such as Healthways™ Fitness Your Way. Healthways offers discounts on health and wellness specialists, vitamins, and exercise equipment. In addition, for a $25 monthly membership, members have access to more than 8,000 gyms nationwide, including 24 Hour Fitness, Gold’s Gym, Bally’s Total Fitness and YMCA, as well as online tools to track nutrition and exercise goals.

Discounts on popular national products and services are also available through Blue365. National savings featured on the site range from diet programs and exercise apparel to discounts on hotel and entertainment.

After signing up for Blue365 deals, registered Blue KC members receive weekly emails with special savings. These deals will be available for a limited time, and highlighted on the Blue365 website along with many discounts that are accessible at any time.

For more information about the program, visit Blue365 Deals at www.Blue365deals.com/BlueKC.

About Blue Cross and Blue Shield of Kansas City
Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in the state and the only not-for-profit health insurer in Kansas City, has been part of the Kansas City community since 1938. Blue Cross and Blue Shield of Kansas City provides health coverage services to nearly one million residents in the greater Kansas City area and Northwest Missouri. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on our company, visit our website at BlueKC.com. Our mission statement: We will use our role as the area’s leading health insurer to provide affordable access to health care and to improve the health and wellness of our members.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.