; Blue Cross and Blue Shield of Kansas City Hosts 2012 Walk @ Lunch Day
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Press Release

Blue Cross and Blue Shield of Kansas City Hosts 2012 Walk @ Lunch Day

April 25, 2012

Kansas City, MO - April 25, 2012 – For the sixth year in a row, Blue Cross and Blue Shield of Kansas City hosted Walk @ Lunch Day on Wednesday, April 25. Many of Kansas City’s largest companies participated in this event by encouraging their employees to take steps to better their health during the lunch hour. Blue Cross and Blue Shield of Kansas City hosts the annual event in conjunction with Blue Cross and Blue Shield Association’s National Walk @ Lunch Day initiative.

This event continues to grow each year, attracting employees from more than 100 of Kansas City’s largest companies this year. Several thousand Blue Cross and Blue Shield of Kansas City members and employees put on their walking shoes during lunch on Wednesday, joining the tens of thousands of employees participating nationwide.

“As Kansas City’s wellness leader, we are pleased to support this initiative every year and lead our community to better health,” said David Gentile, President and Chief Executive Officer of Blue Cross and Blue Shield of Kansas City. “We appreciate all the participating employers for encouraging their employees to get active and take control of their own health.”

Created to improve individuals’ health and reduce healthcare costs for employers and employees, National Walk @ Lunch Day is the start of a new daily walking routine, encouraging people to incorporate physical activity into their busy work days. Walking just 30 minutes during the lunch hour every day has numerous health benefits; it can help manage weight, lower blood pressure, reduce the risk for type 2 diabetes and much more. 

About Blue Cross and Blue Shield of Kansas City
Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in the state and the only not-for-profit health insurer in Kansas City, has been part of the Kansas City community since 1938. Blue Cross and Blue Shield of Kansas City provides health coverage services to nearly one million residents in the greater Kansas City area and Northwest Missouri. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on our company, visit our website at BlueKC.com. Our mission statement: We will use our role as the area's leading health insurer to provide affordable access to health care and to improve the health and wellness of our members.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 103 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.