; Blue Cross And Blue Shield Of Louisiana Appoints New Managers
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Press Release

Blue Cross And Blue Shield Of Louisiana Appoints New Managers

April 24, 2012

BATON ROUGE – Blue Cross and Blue Shield of Louisiana has named Sandra Kowalski as information technology manager over the company’s Enterprise Resource Planning team. In addition, the company appointed Lydia Martin as Foundation initiatives manager and Aleria Reed as manager of quality assurance and test planning.

Sandra Kowalski will oversee the company’s HR/payroll and financial software systems. She brings to the job more than 28 years of experience in the information services field in the insurance, healthcare and telecommunications industries.

Most recently, Kowalski was billing systems manager over customer billing and HR/payroll systems at EATEL. She received a bachelor of business administration degree from Kent State University, majoring in computer science, and an MBA from the University of Phoenix.

Lydia Martin now leads and executes Blue Cross Foundation initiatives that include its recently announced matching grant program, Challenge for a Healthier Louisiana (www.OurHomeLouisiana.com). 

Martin has more than 17 years of experience in not-for-profit management and leadership, including a long tenure with Girl Scouts throughout the United States. Most recently she was HR Manager for the Safety Council of the Louisiana Capital Area. She received her degree in human resources management from Tarleton State University.

Aleria Reed has more than 11 years of experience in the quality assurance field, having led teams supporting billing, accounting, claims adjustment and Medicare-related billing changes. She comes to Blue Cross from Amedisys, where she was the software QA team lead.

Reed received her bachelor’s degree in information systems and decision sciences and an MBA in technology management from LSU. She is a certified software tester.

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is the oldest and largest Louisiana-based health insurance company. Blue Cross is a private, fully taxed mutual company, owned by policyholders—not shareholders—and governed by a local Board of Directors. It is an independent licensee of the Blue Cross and Blue Shield Association.

The company and its subsidiaries provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisianians. With headquarters in Baton Rouge and eight district offices, Blue Cross and Blue Shield of Louisiana employs more than 1,900 Louisianians who are committed to improving the lives of its members by providing them with health guidance and affordable access to quality care.

Learn more on the company’s website at www.bcbsla.com or on Facebook at www.facebook.com/bluecrossla. Follow Blue Cross on Twitter at www.twitter.com/BCBSLA and CEO Mike Reitz at www.twitter.com/MikeReitzCEO

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 103 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.