; Bluecross, Greenville Business Leaders Cut Ribbon For South Carolina BLUE Store Ahead Of Saturday’s Grand Opening
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Press Release

Bluecross, Greenville Business Leaders Cut Ribbon For South Carolina BLUE Store Ahead Of Saturday’s Grand Opening

June 7, 2013

Columbia, S.C. – BlueCross BlueShield of South Carolina’s first retail store in the Upstate, South Carolina BLUESM, opens officially with a ribbon cutting event today and special activities planned for the public tomorrow.

The store is at 1025 Woodruff Road, Suite A105, in the Magnolia Park shopping center in Greenville, S.C. BlueCross executives and Greenville-area leaders attended the 10:30 a.m. ribbon cutting. BlueCross President Jim Deyling; Greater Greenville Chamber of Commerce President Ben Haskew; S.C. Sen. Karl Allen, D-Greenville; S.C. Rep. Eric Bedingfield, R-Mauldin; and S.C. Rep. Mike Burns, R-Travelers Rest, made remarks.

“As we approach a milestone in health care reform in which individuals are required to have insurance, we know there are consumers who want face-to-face interaction in a comfortable setting while they are doing their research. Our store, the first in the Upstate, is here to serve first-time or repeat purchasers as well as to assist our existing customers on a more personalized level,” said Deyling.

Chamber President Ben Haskew said: “BlueCross BlueShield of South Carolina opened its doors in Greenville in 1946 and has always found it a good place to do business. On behalf of the Greenville Chamber, I am excited to see that it is branching out in this way. It is good for the community and good for BlueCross to have this kind of one-on-one, face-to-face access to its Upstate customers. We are delighted that they are continuing their investment in Greenville.”

The public is invited to special events at the store from 10 a.m.–5 p.m. tomorrow. Activities will include balloon artists and a jumping inflatable obstacle course for children, giveaway items and prizes for adults, hot dogs for everyone, and greetings from the University of South Carolina’s Cocky and Clemson University’s Tiger. WSSL will broadcast live from the site and give out pizza.

Adults can get policy information, purchase insurance and sign up for community health and wellness classes to be conducted in the store in June and July. Classes include “Insurance 101: Learn the Ins and Outs of Health Insurance and How to Use Your Plan to its Full Potential,” 10:30–11:30, Saturday, June 2; “Managing Stress,” 6 p.m.–7 p.m., Monday, June 24; and “Healthy Cooking,” 6 p.m.–7 p.m., July 16.

Under the Affordable Care Act, all individuals are required to have health insurance beginning in 2014. Products available in the store include individual policies and group plans fully insured by BlueCross and by its subsidiary company, BlueChoice® HealthPlan of South Carolina. No appointments are needed. Regular store hours are 9 a.m.–7 p.m. Monday through Friday and 10 a.m.–6 p.m. Saturdays.

BlueCross was one of the first health insurance companies in the nation to go retail, opening its first store in 2009 in Mount Pleasant, S.C. The only South Carolina-based health insurance company to operate retail stores in the state, BlueCross plans to open more retail outlets in the state over the next few years.

BlueCross BlueShield of South Carolina
Headquartered in Columbia, S.C., and operating in South Carolina for more than 65 years, BlueCross BlueShield of South Carolina (www.SouthCarolinaBlues.com) is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises 47 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians. BlueChoice HealthPlan of South Carolina (www.BlueChoiceSC.com) also is an independent licensee of the Blue Cross and Blue Shield Association.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 103 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.