; BlueCross Rates Approved For The Health Insurance Marketplace
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Press Release

BlueCross Rates Approved For The Health Insurance Marketplace

Best value and rates for most plans across the state

September 30, 2013

CHATTANOOGA – BlueCross BlueShield of Tennessee announced today its Health Insurance Marketplace rates received final approval from the U.S. Department of Health and Human Services, offering the lowest rates available in most plan levels across the state.

As a Qualified Health Plan issuer in the Health Insurance Marketplace, BlueCross will offer:

  • A total of 54 plans
  • The lowest rates for most plan options
  • Plans in all 95 counties, not just select areas
  • Zero-deductible plans

"We are focused on helping individuals access affordable, quality health insurance coverage through the Marketplace,” said Henry Smith, chief marketing officer for BlueCross. “We’ve positioned our rates to be very competitive, and we feel that, between our affordable pricing and high-value physician networks that we are the best choice for Tennesseans looking for insurance.”

For example, a 22-year-old person with a child living in the Chattanooga area, making 200 percent of the poverty level, or about $31,020 annually, would pay $153 a month for coverage with a Silver plan on Network E. Rates vary by network, coverage selections and region. (See attachment for regional rates.)

BlueCross’ new website – BCBST.com/KnowNow – will serve as a resource to those who are shopping for insurance for the first time or have questions about new benefits and options for individual coverage. It will help guide shoppers through applying for financial assistance and selecting the right benefits for themselves and their families.

“We’re the only health plan to offer product choices statewide,” Smith said. “This is part of fulfilling our mission to serve Tennesseans with affordable coverage. We realize this is a complex process and people have a lot questions. This is just one of the ways we’re working to educate these potential customers about their options.”

Other statewide outreach and educational efforts for Marketplace plans will include:

  • Multichannel advertising campaign
  • Community advocate outreach
  • Speaking engagements
  • College displays/outreach

About BlueCross®
BlueCross BlueShield of Tennessee’s mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company's website at bcbst.com.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.