; Capital BlueCross Celebrates 75 Years Of Improving The Health Of The Community
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Press Release

Capital BlueCross Celebrates 75 Years Of Improving The Health Of The Community

March 1, 2013

HARRISBURG – Today Capital BlueCross celebrates 75 years of providing health security to residents and businesses throughout central Pennsylvania and the Lehigh Valley.

“For Capital BlueCross, it has always been about the customer,” said Gary D. St. Hilaire, Capital BlueCross President & CEO. “Serving families, individuals and businesses in central Pennsylvania and the Lehigh Valley is at the very heart of who we are. We are not just celebrating a numerical milestone. We are celebrating a 75-year heritage of community and a commitment to improving health.”

Originally named Capital Hospital Service, the company began operations with only a few employees. Through the years, Capital BlueCross has evolved into an innovative health plan and committed community partner with more than 1,800 employees at offices in Harrisburg, Pa. and Allentown, Pa., and at Capital Blue, its new health insurance and wellness store in Center Valley, Pa.

In 2013, Capital BlueCross is leading the change in the health care industry by partnering with providers to improve quality and health outcomes for patients, educating customers on staying healthy, and by offering innovative products and services to improve the health of the community. The company has also been an industry leader in educating consumers about the implementation and impact of health care reform, since the first day the law was enacted in 2010.

“We proudly hold our heads high today, knowing that Capital BlueCross has continued its leadership in an ever-evolving health care industry, while maintaining strong ties to the community since we first opened our doors on March 1, 1938,” said St. Hilaire. “Whether it is through our accountable care arrangements, community health care forums or our one-of-a-kind health insurance and wellness store, we work every day to bring fresh, results-oriented health options to our customers.”

Capital BlueCross is flying a 75th-anniversary flag at each of its locations starting today and throughout the year to commemorate its milestone of community service. The company is also planning to celebrate with community partners and customers later in the year.

About Capital BlueCross
In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through community partnerships and by collaborating with area health care providers, Capital BlueCross brings innovative services and clinical solutions to the marketplace, while expanding and diversifying its comprehensive product portfolio. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store in the Lehigh Valley called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross, its family of businesses, and its offerings for individuals and employers, can be found at capbluecross.com.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 103 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.