Capital BlueCross Creative & Design Department Earns Two Major Awards
May 16, 2013
HARRISBURG – Capital BlueCross constantly strives to bring the highest level of innovation and creativity to its customers. Recently the company learned that this focus on excellence has earned its Creative & Design department two Hermes Creative Awards in international competition.
The company won two gold honors for the design of its 2011 Annual Report Click and for in-kind creative work done on a Homeland Center 145th anniversary gala brochure Click. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. These awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
“I am delighted our world-class talent and commitment to excellence in the Creative & Design department have been recognized by the Association of Marketing and Communication Professionals,” said Rebecca Stevenson, vice president of Enterprise Communications. “These awards demonstrate how Capital BlueCross is exceeding industry standards and delivering high quality work to our internal and external customers.”
There were approximately 5,600 entries from throughout the United States and several other countries in the Hermes Creative Awards 2013 competition. The gold award is presented to those entries judged to exceed the high standards of the industry norm. Less than 20 percent of the entries were selected as gold award winners for this year’s competition, putting Capital BlueCross in an elite group.
Capital BlueCross’ Creative & Design department produces nearly 10,000 jobs a year, including many collateral materials and other communication pieces for its customers, and community and business partners.
About Capital BlueCross
In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at capbluecross.com.
The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.