Capital BlueCross Creative Talent Continues To Receive Prestigious Accolades
Company focuses on producing compelling materials for customers
July 12, 2013
HARRISBURG, Pa. – Graphic Design USA recently recognized Capital BlueCross with a 2013 American Inhouse Design Award for outstanding creative work on its 2011 annual report. According to Graphic Design USA, this honor is the premier showcase nationally for in-house designers. Only 15 percent of the 4,000 entries received this award.
Capital BlueCross’ Creative & Design department produces nearly 10,000 jobs a year, including many collateral and communication pieces for its customers, and community and business partners.
“We are honored to receive this prestigious national award,” said Rebecca Stevenson, vice president of Enterprise Communications. “Our Creative & Design professionals continue to amaze with their artistic ability and special flair for setting a high standard throughout the industry for quality work on behalf of everyone we serve.”
In its communications, Graphic Design USA says: “Much of today’s best graphic design is done by in-house designers, but their role is too often undervalued. This competition’s mission is to make sure in-house designers are recognized by their colleagues and the creative community.”
The American Inhouse Design Award follows on the heels of the company receiving two international Hermes Creative Gold Awards that recognize creative professionals involved in the concept, writing and design of traditional and emerging media. Capital BlueCross received the two Hermes awards for its 2011 annual report, along with its in-kind work on a brochure for a charitable organization.
In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at capbluecross.com.
The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.