Capital BlueCross Unveils New Company Logo
Logo change symbolic of evolution for a new insurance marketplace
June 18, 2013
HARRISBURG, Pa. – Capital BlueCross today unveiled a new company logo, symbolic of the company’s evolution for a new insurance marketplace. While Capital BlueCross’ logo is evolving, its name and essential mission as the leading health insurer in central Pennsylvania and the Lehigh Valley is not changing.
“This is a truly transformative time in health care,” said Gary D. St. Hilaire, Capital BlueCross president & CEO. “No matter how one may feel about health care reform, our industry is changing and Capital BlueCross is leading that change. People are becoming involved in their health care like never before and we are providing tools, resources and innovative technology that are shaping a new kind of health insurance experience.”
St. Hilaire cited the company’s successful accountable care arrangements, award-winning wellness programs, first-of-its-kind retail approach to consumer engagement, and nationally-recognized health care reform implementation as examples of how Capital BlueCross is leading the change.
“Capital BlueCross’ new logo -- with a contemporary, personable, appealing design -- represents our innovative approach to engaging consumers, as well as the bright future we look forward to with our customers, partners and the community as we continue to fulfill our mission of improving health in central Pennsylvania and the Lehigh Valley,” said St. Hilaire.
Capital BlueCross’ new logo consists of the words “Capital Blue” followed by the iconic Blue Cross graphic. The company will transition to the new logo during the next few months.
In 2013, Capital BlueCross is celebrating 75 years of serving central Pennsylvania and Lehigh Valley residents and businesses as the region’s leading health insurer. Through its family of companies, Capital BlueCross brings innovative services and clinical solutions to the marketplace. Committed to delivering medical value to its communities, Capital BlueCross focuses on improving patient satisfaction, enhancing quality of care and reducing costs. The company continues to lead the change in the industry by meeting the evolving health needs of its customers, most recently by entering the retail market and building a first-of-its-kind health and wellness store called Capital Blue. Headquartered in Harrisburg, Pa., Capital BlueCross is an independent licensee of the Blue Cross and Blue Shield Association, employing more than 1,800 people. More information about Capital BlueCross can be found at capbluecross.com.
The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.