; CEO Says Blue Cross Has First Signups Under ACA
Skip to content

Press Release

CEO Says Blue Cross Has First Signups Under ACA

October 3, 2013

BATON ROUGE – Mike Reitz, President and CEO of Blue Cross and Blue Shield of Louisiana, said this morning that a “small number” of submissions were forwarded to the insurer overnight by the Federal Fallback Marketplace—the online health insurance marketplace created by the Affordable Care Act (ACA).

“This is very encouraging, as it tells us that the government website is beginning to function,” Reitz said. “It is a modest beginning, but it’s an indication that the hundreds of thousands of uninsured Louisianians will now be able to go online and sign up for health insurance.”

Reitz also said he had word that independent insurance agents and Blue Cross sales agents statewide were holding hundreds of submissions in queues, awaiting the opportunity to submit them electronically as the online marketplace’s technical issues are solved.

More information about health insurance changes under the ACA, including the options for healthcare coverage, is available on Blue Cross’ healthcare reform site at www.bcbsla.com/reform.

About Blue Cross and Blue Shield of Louisiana
Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a private, fully taxed mutual company, owned by policyholders—not shareholders. It is an independent licensee of the Blue Cross and Blue Shield Association and is governed by a Louisiana Board of Directors. The company and its subsidiaries provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to Louisiana residents. With headquarters in Baton Rouge and eight district offices around the state, Blue Cross and Blue Shield of Louisiana is committed to improving the lives of its customers by providing them with health guidance and affordable access to quality care. Learn more on the company’s website at www.bcbsla.com or visit its social media hub to connect via Facebook, Twitter and more.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.