; Dr. Martin Silverstein Named WellPoint’s Chief Strategy Officer
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Press Release

Dr. Martin Silverstein Named WellPoint’s Chief Strategy Officer

April 16, 2014

NDIANAPOLIS – WellPoint, Inc. announced today Martin Silverstein, M.D., has been named chief strategy officer, effective April 28th. In this role, Dr. Silverstein will oversee WellPoint’s enterprise marketing, corporate development and strategy functions, and will be responsible for short and long-term strategic planning to ensure the Company is maximizing the value of its assets and capturing growth across its geographies and businesses.

“Marty brings broad health care sector expertise to the role, and is respected throughout the industry for advancing innovative business solutions at the intersection of managed care, care delivery, pharmacy, and health care reform,” said Joseph R. Swedish, WellPoint’s chief executive officer. “His leadership and experience will be critical as we refine and advance our strategies to further our position as a valued health partner and leading health benefits company.”

Dr. Silverstein joins WellPoint from The Boston Consulting Group (BCG) where he was a Senior Partner and Managing Director. In his more than twenty-five years at BCG, Dr. Silverstein has held many leadership roles from establishing its U.S. Payers and Providers sector and having led the firm's Global Health Care Practice. He has consulted to clients in most sectors of the health care industry, including managed care organizations, integrated delivery and hospital systems, biopharmaceutical manufacturers, and retail pharmacies. Before joining BCG he worked as a physician in private and corporate practice and as a senior scientist and project manager at the Health Data Institute.

Dr. Silverstein holds a medical degree from the Yale University School of Medicine and is board certified in internal medicine. He received his MBA from Harvard Business School, and earned his bachelor’s degree in economics and natural sciences from the University of Pennsylvania.

About WellPoint, Inc.
WellPoint is one of the nation’s leading health benefits companies. We believe that our health connects us all. So we focus on being a valued health partner and delivering quality products and services that give members access to the care they need. With nearly 68 million people served by our affiliated companies including nearly 36 million enrolled in our family of health plans, we can make a real difference to meet the needs of our diverse customers. We’re an independent licensee of the Blue Cross and Blue Shield Association. We serve members as the Blue Cross licensee for California; and as the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In most of these service areas, our plans do business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia and Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas). We also serve customers in other states through our Amerigroup and CareMore subsidiaries. To find out more about us, go to wellpoint.com.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.