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Press Release

Encouraging Healthy Habits Is As Easy As 5-2-1-0

July 14, 2014

INDIANAPOLIS – Healthy eating and regular exercise are important for everyone — humans and animals alike. That’s why the Indianapolis Zoo is proud to partner with the Anthem Blue Cross and Blue Shield Foundation and WFYI Public Media for the 5-2-1-0 Countdown to Health.

This fun and engaging wellness initiative focuses on families by offering them tips and tools, monthly prize drawings and other motivation to encourage healthy lifestyle choices. With an emphasis on helping parents and children establish good habits in nutrition and fitness — key components for a lifetime of good health — the free program highlights four easy-to-remember steps that participants can incorporate into their daily routines.

The tips are as simple as 5-2-1-0: Eat five or more fruits and/or vegetables daily by including one serving at every meal and snack; limit recreational screen time to two hours or less each day, and make the most of that time with interactive media to keep the brain active; enjoy one hour or more of daily exercise by taking part in fun physical activities like swimming, playing ball, dancing and more; and drink zero sugary beverages, opting instead for water and low-fat milk.

Participants who register online can find strategies for incorporating these healthy habits into their day-to-day lives as well as a helpful form to track their progress. They will also be entered into monthly drawings for special Zoo prize packs and other exclusive opportunities, including the grand prize of a behind-the-scenes tour at the Zoo.

For additional inspiration, users can learn more about staying active and eating healthy from one of the Zoo’s newest residents. Lucy is a 30-year-old female orangutan who was clinically obese before she arrived at the Indianapolis Zoo. Through a balanced diet and frequent exercise, Lucy is now at a healthy weight after losing nearly 100 pounds. In fact, zookeepers and animal nutritionists help maintain the overall good health and wellness of all the Zoo’s animals by providing a healthy diet and opportunities for daily exercise, which set a positive example for the human participants in the 5-2-1-0 Countdown to Health.

For more information about the 5-2-1-0 Countdown to Health, visit

About the Indianapolis Zoo
Located in White River State Park downtown, the Indianapolis Zoo is accredited by the Association of Zoos and Aquariums and the American Association of Museums as a zoo, aquarium and botanical garden. The Indianapolis Zoo empowers people and communities, both locally and globally, to advance animal conservation.

About Anthem Blue Cross and Blue Shield Foundation
Through charitable grant making, the Anthem Blue Cross and Blue Shield Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Anthem’s inherent commitment to enhance the health and well-being of individuals and families in communities that Anthem Blue Cross and Blue Shield serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company’s annual associate giving campaign and its parent foundation provides a 50 percent match of associates’ campaign pledges. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association.

About WFYI Public Media
For more than four decades, WFYI Public Media has served as a center of discovery for all ages. WFYI’s diverse public radio and television programs and services provide a foundation for early learning, inspire curiosity and serve as a catalyst for lifelong learning. To learn more about WFYI Public Media’s programs and educational services, visit the station’s website —, “like” us on Facebook, or follow along on Twitter (via @wfyi and @wfyinews).

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 106 million members members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.