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Press Release

Even More Individuals Choose Highmark For Affordable Care Act-Compliant Individual Health Coverage For February

February 12, 2014

PITTSBURGH – Highmark Inc. today released individual enrollment for Pennsylvania, West Virginia and Delaware that shows a meaningful increase in individuals who are choosing Highmark for their health coverage both on and off the federal marketplace.

"We continue to be exceptionally pleased to see that so many individuals are choosing Highmark as their health coverage provider on and off the federal health care exchange," said Deborah Rice-Johnson, president of Highmark Health Plan. "Consumers continue to find value in carrying a Highmark health insurance card in their wallet because we offer a broad range of plans and competitive prices. We're proud to serve these new customers."

Highmark's current total enrollment* for individuals who have purchased Affordable Care Act-compliant plans both on the federal marketplace exchange and through Highmark directly:

  • Pennsylvania: 92,075 total with 61,372 on-exchange and 30,703 off-exchange
  • West Virginia: 11,937 total with 8,711 on-exchange and 3,226 off-exchange
  • Delaware: 6,848 total with 4,911 on-exchange and 1,937 off-exchange

Through both on- and off-exchange purchases, Highmark is seeing a high percentage of new members, which are likely those who were previously uninsured or had insurance with a competitor.

  • Pennsylvania: 43 percent new members
  • West Virginia: 57 percent new members
  • Delaware: 60 percent new members

Highmark continues to see a high percentage of enrollment in its Community Blue plans in Pennsylvania. Of all of the individual plans sold by Highmark, 76 percent have been Community Blue plans.

Open enrollment for the federal marketplace continues through March. Individuals interested in purchasing a plan can contact a local insurance broker, visit one of Highmark's 10 Pennsylvania-based Highmark Direct stores or contact Highmark's individual sales at:

  • 1-877-959-2553 (Pennsylvania)
  • 1-877-959-2562 (West Virginia)
  • 1-877-959-2563 (Delaware)

*Enrollment numbers as of Feb. 11, 2014 are of those who have been loaded to Highmark's system through completed enrollments (834s that have been verified and processed by Highmark). These enrolled members may have not yet paid their first month's premium, therefore have not completed the entire enrollment process.

About Highmark Inc.
Highmark Inc. is among the largest health insurers in the United States and the fourth-largest Blue Cross and Blue Shield-affiliated company. Highmark and its subsidiaries and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.3 million members. Its diversified health businesses serve group customer and individual health needs across the United States through dental insurance, vision care and other related health businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 106 million members members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.