; Girls On The Run Announces Blue Cross And Blue Shield Of Kansas City As Presenting Sponsor
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Press Release

Girls On The Run Announces Blue Cross And Blue Shield Of Kansas City As Presenting Sponsor

May 17, 2012

KANSAS CITY – Girls on the Run announced today that Blue Cross and Blue Shield of Kansas City has partnered with the organization as a presenting sponsor of The Girls on the Run 5k powered by Blue KC and the “How Does Girls on the Run Make You Fearless?” Essay Contest at a new Summer Celebration Luncheon in July.

This sponsorship will support 240 girls on 16 Girls on the Run teams across the Kansas City metro in their preparation for the 5k Run on Saturday, May 19. This partnership was established to support Girls on the Run in its mission to inspire and empower young girls to be confident, healthy and self-assured.

Girls on the Run is a 10-week after-school program for girls in the third to eighth grades created to teach girls lessons on positive body image, resisting peer pressure, substance abuse, nutrition, standing up to bullying and making healthy decisions. Trained female coaches use interactive games and training for the 5k running event to teach young girls how to recognize and build off their strengths, improve their self-esteem and avoid negative influences. The Girls on the Run 5k powered by Blue KC event is the culmination of the spring season.

The partnership is part of a significant initiative by both Girls on the Run and Blue Cross and Blue Shield of Kansas City to create a healthy environment and community for children and families in Kansas City. Since its inception in 1996, Girls on the Run has helped more than 110,000 girls annually become more confident by setting and reaching goals they never thought possible. With the support of Blue Cross and Blue Shield of Kansas City, Girls on the Run hopes to make even more of an impact in the lives of young girls.

“The Girls on the Run program truly speaks to the importance of the promoting health and wellness for our youth,” said Dr. Dawnavan Davis, Director of Health Promotions at Blue Cross and Blue Shield of Kansas City. “This partnership is important because of the meaningful difference and impact the program has on young girls’ lives.”

“At Girls on the Run, we are excited about this partnership because it will assist us in empowering young girls to have the confidence to become leaders in their community,” said Kathy Stone, Executive Director of Girls on the Run. “Blue Cross and Blue Shield of Kansas City shares our commitment to the health and well-being of the young children in our community and we expect this partnership will continue in our efforts to do just that.”

About Blue and Cross Blue Shield of Kansas City
Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in Missouri and the only not-for-profit commercial health insurer in Kansas City, has been part of the Kansas City community since 1938. *Ranked by J.D. Power and Associates in 2012 as “Highest Member Satisfaction among Commercial Health Plans in the Heartland Region,” Blue Cross and Blue Shield of Kansas City provides health coverage services to one million residents in the greater Kansas City area, including Johnson and Wyandotte counties in Kansas and 30 counties in Northwest Missouri. Our mission: to use our role as the area’s leading health insurer to provide affordable access to health care and to improve the health and wellness of our members. Blue Cross and Blue Shield of Kansas City aims to be the local expert, value-driven and trusted leader in Kansas City. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on the company, visit its website at BlueKC.com. 

* Blue Cross and Blue Shield of Kansas City received the highest numerical score among commercial health plans in the Heartland region (Iowa, Kansas, Missouri and Nebraska) in the proprietary J.D. Power and Associates 2012 U.S. Member Health Plan StudySM.  Study based on 32,868 total member responses, measuring nine plans in the Heartland Region (excludes Medicare and Medicaid). Proprietary study results are based on experiences and perceptions of members surveyed December 2011-January 2012. Your experiences may vary. Visit jdpower.com.

About Girls on the Run
Girls on the Run inspires girls to be joyful, healthy and confident using a fun, experience-based curriculum that creatively integrates running. Girls on the Run envisions a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.