; Highmark Delaware And Blue Rocks Tradition Supports YMCA Youth
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Press Release

Highmark Delaware And Blue Rocks Tradition Supports YMCA Youth

Annual Ks for Kids program supports local organizations that promote good health among Delaware’s youth

August 28, 2012

Delaware - Highmark Blue Cross Blue Shield Delaware (Highmark Delaware) will present the YMCA of Delaware Youth Wellness Centers (Youth Wellness Centers) with a $5,000 check, through this year‟s Ks for Kids grant program. The Youth Wellness Centers are designed for children 7-13 years of age who are not yet old enough to exercise in the standard YMCA fitness centers. The exercise equipment is child-sized and the Youth Wellness Centers are routinely staffed by YMCA employees.

“We encourage children to find exercises they enjoy — whether it‟s climbing a rock wall or participating in a virtual dodge ball game,” explained Edward Graney, Director, Youth Wellness Center — Brandywine Branch. “Our programs appeal to the „whole child‟ and focus on three areas: youth development, healthy living and social responsibility. The YMCA is working to help children establish healthy habits that will last a lifetime.”

Through Ks for Kids, Highmark Delaware donates $10 to a local community-based organization for every home game strikeout pitched by the Blue Rocks, up to $5,000.

“As a health benefits organization, we are committed to addressing the troubling trend of childhood obesity,” explained Timothy Constantine, Highmark Delaware President. “Our Ks for Kids donation will help to provide children with access to quality physical education programs and promote healthy lifestyles.”

To date, Highmark Delaware has contributed $35,000 to the Ks for Kids program, which is now in its seventh year.




Highmark Blue Cross Blue Shield Delaware and the YMCA of Delaware


Ks for Kids Check Presentation to the YMCA of Delaware


Tuesday, August 28, 2012 (Rain or Shine)

6:00 – 6:15 PM Followed by the 6:35 PM game against the Myrtle Beach Pelicans.


Frawley Stadium (Check presentation will take place on the field.)

801 Shipyard Drive, Wilmington, DE 19801 Telephone: 302.888.2015

If you plan to attend, please contact Gail Street at 302.421.3301 to have credentials issued for entry to the game.

About Highmark Blue Cross Blue Shield Delaware
Highmark Blue Cross Blue Shield Delaware (Highmark Delaware) is headquartered in Wilmington, Delaware. With nearly 80 years of service, Highmark Delaware offers a comprehensive portfolio of health benefits products to nearly 397,000 members. Highmark Delaware is an independent licensee of the Blue Cross and Blue Shield Association. More information about Highmark Delaware is available at highmarkbcbsde.com.


The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.