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Press Release

Highmark Releases Final Exchange Enrollment Numbers, Finishes With 218,843 Members

May 1, 2014

PITTSBURGH – Highmark Inc. announced today that 218,843 individuals selected its plans on and off the federal marketplace in Pennsylvania, West Virginia and Delaware during the extended enrollment period.

Highmark's total enrollment* for individuals who have purchased Affordable Care Act-compliant plans both on the federal marketplace exchange and through Highmark directly:

  • Pennsylvania: 177,456 total with 131,264 on-exchange and 46,192 off-exchange
  • West Virginia: 24,802 total with 18,631 on-exchange and 6,171 off-exchange
  • Delaware: 16,585 total with 12,084 on-exchange and 4,501 off-exchange

Through both on and off exchange purchases, Highmark had a significant percentage of new members, which are likely those who were previously uninsured or had insurance with a competitor.

  • Pennsylvania: 55 percent new members
  • West Virginia: 64 percent new members
  • Delaware: 70 percent new members

"Given our final enrollment numbers, we've far exceeded the competition in our region," said Deborah Rice-Johnson, president of Highmark Health Plan. "Despite the challenges we faced throughout the enrollment period, our numbers show that individuals continue to find value in carrying a Highmark health insurance card for our broad range of plans and competitive prices."

Highmark finished open enrollment with a high percentage of members in its Community Blue plans in Pennsylvania. Of all of the individual plans sold by Highmark, 83 percent have been Community Blue plans, which equates to 145,202 individuals.

*Enrollment numbers as of April 30, 2014 represent those who have completed the entire enrollment process, including payment, and some of those whose enrollment we have received and may not have paid. Highmark will continue to work with the Centers for Medicare and Medicaid Services to receive additional enrollment from special circumstances.


About Highmark Inc.
Highmark Inc. is among the largest health insurers in the United States and the fourth-largest Blue Cross and Blue Shield-affiliated company. Highmark and its diversified businesses and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.2 million members. Its diversified health businesses serve group customer and individual health needs across the United States through dental insurance, vision care and other related health businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit


About Highmark Health
Highmark Health is a diversified health and wellness enterprise based in Pittsburgh that employs 38,000 people and serves 35 million individuals, making it the third largest integrated health care delivery and financing network in the nation. A Pennsylvania nonprofit corporation, Highmark Health is the parent company of Highmark Inc., which, directly or through its subsidiaries and affiliates, provides health insurance, dental insurance, vision care and other related health products and services to customers. Highmark Health is also the parent company for an integrated health care delivery network that includes seven hospitals, physician organizations, a group purchasing organization and ambulatory surgery centers.

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 106 million members members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.