Highmark Website Updates Make Health Insurance More Understandable To Members
May 5, 2014
PITTSBURGH – Health insurance can be confusing, and it's no secret that many people are frustrated with what they believe are obstacles to managing and tracking their health coverage and spending. Highmark Inc. gets that, and it is the driving force behind a revamp to the company's member websites. The updates will better help members to understand their health insurance benefits, thus guiding them to become more engaged in their health care.
The changes to the member websites include new "Claims" and "Spending" tabs prominently positioned atop the homepage. These tabs will make it easier for members to track their claims and stay up to date on their balances for various spending accounts, including Health Savings Accounts (HSA), Flexible Spending Accounts (FSA) and Health Reimbursement Accounts (HRA).
"If you want people to get the most out of their health insurance coverage and be more active participants in their health care, you have to make it easier for them to understand what it all means," said Highmark executive Steven Nelson. "In fact, making health care understandable is a tenet of Highmark's mission, and that starts with helping people make sense of their benefits plans. That includes claims, progress to date on their deductibles and, if they have a spending account, knowing their balance on those accounts."
"The member website should not add another layer to people's confusion; rather, it should be a tool that helps clear up confusion, a tool that empowers them," added Nelson. "People should be able to turn to their member websites with confidence, and we believe these changes allow them to do that."
Realizing that modern consumers are as likely to check websites from their phones or tablets as they are from their desktops or laptops, Highmark's new Claims and Spending tabs feature a responsive, mobile-friendly design that enables members to use them anytime, anywhere, from any device. A prime example of that mobile functionality: Members with spending accounts that require them to submit receipts can take pictures of the receipts and then upload them directly from their smartphones, simplifying that process.
Other features of the new Claims tab include personalized messages and reminders about preventive care, the status of a claim or outstanding payments as well as the ability to access past statements. With the Spending tab, members can enter and pay claims — directly from their computer, tablet or smartphone.
"These new tabs really allow for one-stop shopping for our members," said Nelson. "They can manage their medical and pharmacy benefits plus Blue-branded dental and vision benefits. Members can check claims, submit claims and at any time of day, see where they are to date on their deductibles and out-of-pockets expenses. We believe this new web experience will revolutionize how our members view the member websites. And by helping to make health insurance more understandable, it will provide them the knowledge they need to be smarter health care consumers."
About Highmark Inc.
Highmark Inc. is among the largest health insurers in the United States and the fourth-largest Blue Cross and Blue Shield-affiliated company. Highmark and its diversified businesses and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.2 million members. Its diversified health businesses serve group customer and individual health needs across the United States through dental insurance, vision care and other related health businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.highmark.com.
The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 105 million members – one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.