; Independence Blue Cross's Nurse Coaches Are Just A Phone Call Away
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Press Release

Independence Blue Cross's Nurse Coaches Are Just A Phone Call Away

Primary health coach: a new single point of contact for all health questions and concerns

May 16, 2013

PHILADELPHIA – Independence Blue Cross (IBC) is introducing a new program that will provide fully insured members the benefit of working with one health coach -- a nurse -- who will be the single point of contact for guidance managing challenging health conditions, answering questions, and addressing concerns, including coordinating care after surgery or a critical illness and helping manage chronic conditions.

"The new Primary Health Coach program is one more way IBC is changing the game," said Daniel J. Hilferty, IBC president and CEO. "As health coaches, our nurses combine coaching skills with their medical knowledge to help members make better choices about their care and to get well and stay well. This is patient-centered coaching tailored to meet our members' specific health needs."

The Primary Health Coach has a 360-degree view of a member's complete health record using an integrated nurse dashboard, a system that puts information right at the health coach's fingertips. The coach remains consistent even as members visit different doctors, hospitals, or other professionals throughout the health care system. Coaches are available to fully insured commercial and Medicare Advantage members.

"Health care consumers dealing with a serious illness or a chronic condition have a lot to think about when managing tests, procedures, prescriptions, and claims -- all of which can be confusing or even overwhelming," explained Richard L. Snyder, M.D., IBC's senior vice president and chief medical officer. "Our new Primary Health Coaches help our members navigate what is often a complex health care system, and they provide a more coordinated approach to our members' care. Having the full view of our members' health records enables our nurse health coaches to have a more meaningful interaction with our members, which will ultimately improve their experience and lead to better health."

Through this new program, a member can develop a trusted relationship with his or her coach, which fosters a higher level of engagement and helps a member reach his or her goals. Coaches can help members understand new prescriptions, a diagnosis and treatment options, or assist members in making lifestyle choices that help reduce health risks. Click here to listen to interviews with the new nurse coaches on why they feel their role is important to the health and wellness of IBC members.

About Independence Blue Cross
Proudly celebrating its 75th anniversary in 2013, Independence Blue Cross is the leading health insurer in southeastern Pennsylvania. With our affiliates, we serve over seven million people nationwide, including 2.2 million in the region. We are enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we're changing the game, visit www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.