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Press Release

It's Summertime, Which Means Horizon Blue Cross Blue Shield Of New Jersey's Back To The Boardwalk Sweepstakes Is Back

July 7, 2014

NEWARK – Nothing is more identifiably "New Jersey" than our state's beloved shore, and Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) believes that families should have the opportunity to experience a true Jersey shore summer vacation. Horizon BCSBNJ's second annual "Back to the Boardwalk" sweepstakes will send one lucky family to beautiful Lavallette for a rent-free week in a shore-front house just steps from the boardwalk.

The sweepstakes is open to all New Jersey residents, 25 or older.* Residents can enter by visiting the Horizon BCBSNJ Facebook page, from July 7, 2014 through August 3, 2014.

"With the sand between your toes and the ocean breeze in your hair, a family vacation down the Jersey shore is a perfect way to spend a care-free week," said William D. Georges, Vice President of Marketing and Product Development for Horizon BCBSNJ. "The Back to the Boardwalk sweepstakes began as a way to support the shore communities after Superstorm Sandy, but will be a new summer tradition celebrating an iconic New Jersey pastime."

In the inaugural Back to the Boardwalk sweepstakes in 2013, Pennington resident Karen Breimann and her family won the Jersey shore vacation prize.

"We enjoyed an extraordinary week of sun and fun," Breimann said. "Our vacation at the Lavallette beach house was the perfect family getaway, and we left with wonderful memories that will last a lifetime."

This year's sweepstakes winner will be selected on August 6 and announced on August 23. The winner will enjoy a week's vacation (August 23 – 30, 2014) at a four-bedroom beachfront house in Lavallette.

*Entrants must be 25 years of age or older and a legal resident of New Jersey, or a member of Horizon Blue Cross Blue Shield of New Jersey as of July 7, 2014, excluding those members who are residents of Rhode Island, New York or Florida.

About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state's oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association, serving 3.7 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and West Trenton. Learn more at

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 106 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.