; National Walk @ Lunch Day® April 25 Promotes Importance Of A Walking Habit In Overall Health
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Press Release

National Walk @ Lunch Day® April 25 Promotes Importance Of A Walking Habit In Overall Health

Blue Cross and Blue Shield of Kansas hosting events in Topeka, Salina, Wichita

April 11, 2012

TOPEKA – Walking is one of the easiest and most effective forms of exercise, but it can be challenging to find even 30 minutes a day in our busy lives to walk. That is why Blue Cross and Blue Shield of Kansas is sponsoring the sixth annual National Walk @ Lunch Day® April 25 – to encourage busy Kansans to start walking towards better health by taking a walk during their lunch breaks.

“It would be great if many Kansans used this year’s National Walk @ Lunch Day to start a healthy, new habit,” said Mary Beth Chambers, BCBSKS spokesperson. “Walking is an easy and cost-effective form of exercise, yet the health benefits of a brisk, 30-minute walk five times a week are numerous. Walking can reduce stress and anxiety, lower blood pressure and be a positive influence on heart disease, diabetes and osteoporosis.”

As a way to encourage Kansans to participate in National Walk @ Lunch Day, BCBSKS and its employees are organizing special walking events in Topeka, Salina and Wichita, and are inviting others to join them. Each walk begins at noon – rain or shine!

In Topeka, nearly 600 BCBSKS employees are expected at a rally and walk that begins at noon on the north grounds of the Kansas Judicial Center. Melissa Brunner of WIBW-TV will join Andrew C. Corbin, BCBSKS president/CEO, as lead walkers of the event that is expected to draw hundreds of other downtown area workers. The first 300 participants who stop by the BCBSKS table at the event will receive a free NW@LD T-shirt.

In Salina, BCBSKS employees and other participants will gather at Campbell Plaza at noon for a short rally followed by a walk along Santa Fe Ave. The first 150 participants at this inaugural event in Salina will receive a free NW@LD T-shirt.

In Wichita, BCBSKS employees and other walkers will gather in front of the Wichita Metro Chamber of Commerce at noon before embarking on a one-mile walk along the river. The first 250 participants who stop by the BCBSKS table in front of the Chamber will receive a free NW@LD T-shirt.

“Because so many of us build our daily schedules around our work hours, National Walk @ Lunch Day is designed to fit into – not compete with – one’s daily routine,” Chambers said. “We encourage people to join our employees April 25 for a walk in Topeka, Salina or Wichita, or to go for a walk wherever they are that day.”

Chambers noted that businesses, schools, hospitals or other organizations that would like to organize their own walks April 25 can find numerous tools – such as flyers, posters, postcards and e-mail templates – at www.bcbsks.com.

Last year, National Walk @ Lunch Day drew tens of thousands of participants in all 50 states, the District of Columbia and Puerto Rico. It is a component of WalkingWorks®, a Blue Cross and Blue Shield Association physical activity program to help Americans live healthier lives and reduce unnecessary medical costs due to physical inactivity. The WalkingWorks program was developed in partnership with the Presidents Council on Physical Education and Sports.

About Blue Cross and Blue Shield of Kansas
For 70 years, Blue Cross and Blue Shield of Kansas has built a reputation of trust with its members and contracting providers by providing outstanding customer service while quickly and accurately processing claims; fairly administering benefit plans and contracts; offering programs, services and tools to help members improve or maintain their health; and operating under the highest ethical standards while being good stewards of premium dollars. Blue Cross and Blue Shield of Kansas is an independent licensee of the Blue Cross and Blue Shield Association and is the state’s largest insurer, serving all Kansas counties except Johnson and Wyandotte. For more information, visit www.bcbsks.com.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.