; Over 4,000 Children Run In The Blue Cross And Blue Shield Of Alabama Kids Mercedes Marathon
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Press Release

Over 4,000 Children Run In The Blue Cross And Blue Shield Of Alabama Kids Mercedes Marathon

February 17, 2013

BIRMINGHAM, AL — Over 4,000 children ran in this year’s Blue Cross and Blue Shield of Alabama’s Kids Mercedes Marathon, a record-breaking number for participation. In a continued effort to fight childhood obesity and to encourage healthy lifestyles at an early age, Blue Cross sponsored this year’s event, part of their three year commitment to being the title sponsor.  

According to the Centers for Disease Control, childhood obesity has more than tripled in the past 30 years. “The record number of participants in this year’s event is very encouraging. Studies show childhood obesity has both immediate and long-term effects on health and well-being, so it’s critical we take the necessary steps to help teach our children how to be healthy both now and for life,” says Koko Mackin, Vice President of Corporate Communications and Community Relations.

The Blue Cross and Blue Shield of Alabama Kids Mercedes Marathon was held at Linn Park  Saturday, February 16th at 11 a.m.  

Blue Cross and Blue Shield of Alabama
Blue Cross and Blue Shield of Alabama has insured Alabamians for 76 years. Blue Cross offers coverage plans to corporations, individuals and the senior market.  For more information about Blue Cross, visit www.bcbsal.com. Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 100 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.