; Pedal Power: May 9 Is International Bike To School Day
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Press Release

Pedal Power: May 9 Is International Bike To School Day

The first annual event promotes bike safety and healthy lifestyles for our children

May 8, 2012

KANSAS CITY -- Join BikeWalkKC and thousands of local children to celebrate International Bike to School Day on May 9. Students will form bike trains and will be joined by local celebrities, mascots, politicians and parents to celebrate the joys of biking to school as one component of a healthy, active lifestyle.

International Bike to School Day is part of an effort in more than 40 countries to celebrate the many benefits of safely bicycling to school. Its mission is to encourage more families to consider getting out of the car and onto their bikes to get to school during Bike Month this May.

 In addition to being fun and good for the environment, bike riding has many health benefits for children; it increases their cardiovascular fitness and strengthens their heart. It has also been shown to reduce the risk for several conditions, including heart disease, obesity, type 2 diabetes, high blood pressure, stroke and certain types of cancer later in life.  Bike riding just one hour a day can burn up to 600 calories.

“Small changes can make a big difference in the future of our children’s health. It is our responsibility to promote healthy changes in order to combat childhood obesity,” said Dr. Dawnavan Davis, Director of Health Promotions at Blue KC.

Research and common sense tells us that physically inactive kids are more likely to grow up to be physically inactive adults — and are therefore at higher risk for obesity and related illnesses. Leading by example, and starting the day with a simple, “Kids, lets bike to school today” is the first step to a great and healthy day.

About Blue and Cross Blue Shield of Kansas City
Blue Cross and Blue Shield of Kansas City, the largest not-for-profit health insurer in Missouri and the only not-for-profit commercial health insurer in Kansas City, has been part of the Kansas City community since 1938. *Ranked by J.D. Power and Associates in 2012 as “Highest Member Satisfaction among Commercial Health Plans in the Heartland Region,” Blue Cross and Blue Shield of Kansas City provides health coverage services to one million residents in the greater Kansas City area, including Johnson and Wyandotte counties in Kansas and 30 counties in Northwest Missouri. Our mission: to use our role as the area’s leading health insurer to provide affordable access to health care and to improve the health and wellness of our members. Blue Cross and Blue Shield of Kansas City is an independent licensee of the Blue Cross and Blue Shield Association. For more information on the company, visit its website at BlueKC.com. 

* Blue Cross and Blue Shield of Kansas City received the highest numerical score among commercial health plans in the Heartland region (Iowa, Kansas, Missouri and Nebraska) in the proprietary J.D. Power and Associates 2012 U.S. Member Health Plan StudySM.  Study based on 32,868 total member responses, measuring nine plans in the Heartland Region (excludes Medicare and Medicaid). Proprietary study results are based on experiences and perceptions of members surveyed December 2011-January 2012. Your experiences may vary. Visit jdpower.com.

About BikeWalkKC
BikeWalkKC is the unified voice for active living, promoting a healthy, safe and accessible outdoor experience for all in a vibrant, engaged community.BikeWalkKC is a member-supported organization that works to make Greater Kansas City a safer and more accessible place to walk, bicycle, live, work, and play. Our advocacy programs work with local cities to improve policies and build sidewalks, trails, crosswalks, bike lanes, and more. Our education programs give people the knowledge and skills to walk and to bicycle safely and confidently for transportation, recreation, and fitness. Learn more at http://www.bikewalkkc.org.

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.