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Press Release

SC BlueCross Names Workplace Wellness Winners, Launches Facebook Fitness Photo Contest

April 16, 2014

COLUMBIA – BlueCross BlueShield of South Carolina has cited six businesses across the state as the first winners in its LiveLifeBlueSM workplace wellness competition.

The winners are:

  • Upstate – Glen Raven Inc., Anderson (over 500 employees), Sharonview Federal Credit Union, Fort Mill (under 500 employees)
  • Midlands – SCANA Corp., Cayce (over 500 employees), South Carolina Federal Credit Union, North Charleston (under 500 employees)
  • Lowcountry – AstenJohnson, North Charleston (over 500 employees), Orient Express Hotels Inc., Charleston (under 500 employees)

BlueCross selected the companies as examples of organizations with successful workplace wellness programs. Winners were announced at recent group account meetings held in the three regions. At the same time, BlueCross opened a new LiveLifeBlue competition, challenging its large group accounts (50 employees or more) to nominate themselves for future workplace wellness honors — which include public recognition as well as a LiveLifeBlue trophy.

Health-minded individuals across the state also can get recognition and prizes through a social media extension of the LifeLifeBlue program — a photo competition open to anyone 18 or older in South Carolina. Participants can shoot a “selfie” or have a friend photograph them performing a particular wellness activity highlighted by BlueCross for the month. They upload the photo to the BlueCross Facebook page at . Entrants in the photo contest do not have to be BlueCross members.

BlueCross’ large group accounts are donating prize packages for the photo competition. The April activity focus is walking or running. The April winner will receive a package from the Peace Center in Greenville: two VIP box tickets to “Phantom of the Opera,” refreshments to enjoy in the box during the show and a gift certificate for Genevieve’s restaurant at the theater.

For more information on the photo contest, visit BlueCross’ Facebook page, Instagram ( and Twitter accounts (

About BlueCross BlueShield of South Carolina
Headquartered in Columbia, S.C., and operating in South Carolina for more than 65 years, BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises more than 40 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians. Facebook  ▪ Twitter: ▪ LinkedIn: ▪ YouTube: ▪ Web ▪ Instagram: 


The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 106 million members members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.