; Seniors Can Get Moving With 2014 BlueCross Medicare Advantage Plans
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Press Release

Seniors Can Get Moving With 2014 BlueCross Medicare Advantage Plans

November 4, 2013

COLUMBIA – BlueCross BlueShield of South Carolina’s Medicare Advantage plans, now in open enrollment for 2014, have a new benefit – access to a network of fitness facilities for an annual copayment.

Seniors opting for these plans can join any of  more than 125 exercise and fitness centers in South Carolina that participate in American Specialty Health Fitness Inc.’s  Silver&Fit® Exercise and Healthy Aging Program for Medicare Advantage members (www.SilverandFit.com).

Once enrolled in the Medicare Advantage Plan, members contact the network facility of their choice directly. A home exercise program is available for those who are unable to participate at a fitness facility or who prefer to work out at home.

“Our Medicare Advantage members like to be active and want to improve their quality of life by exercising more, so we’ve incorporated this new healthy aging program with our products,” said BlueCross Vice President Steele Pendleton.

Other enhancements in the 2014 Medicare Advantage products include decreased primary care copays and decreased generic prescription drug copays. The plans include health, drug, dental and vision coverage.

Open enrollment for Medicare Advantage – which is separate from the sign-ups underway for the under-age-65 individual insurance mandates of the Affordable Care Act – is Oct. 15 until Dec. 7. Seniors may sign up through insurance agents or directly with BlueCross by calling 800-760-3690, visiting www.SCBlueAdvantage.com or a South Carolina BLUESM retail center (www.scblueretailcenters.com).

About American Specialty Health Inc.
American Specialty Health Incorporated (ASH), the parent company of American Specialty Health Fitness, Inc., is one of the nation’s premier independent and privately owned specialty health services organizations, providing specialty health care networks and programs, fitness and exercise programs and population health solutions for health plans, insurance carriers and employer groups. Operating from offices in San Diego, Calif., Southlake (Dallas), Texas, Carmel (Indianapolis), Ind. and Columbia, S.C., ASH has more than 1,100 employees and administers services for more than 34 million members nationwide. Additional products offered through ASH and its subsidiaries include Healthyroads®, FitnessCoach™, Active&Fit®, ExerciseRewardsTM  and others. For more information, visit www.ashcompanies.com or call 800-848-3555. Follow us on LinkedIn or Twitter at @ASHCompanies.

About BlueCross BlueShield of South Carolina
Headquartered in Columbia, S.C., and operating in South Carolina for more than 65 years, BlueCross BlueShield of South Carolina (www.SouthCarolinaBlues.com) is an independent licensee of the Blue Cross and Blue Shield Association. The only South Carolina-owned and operated health insurance carrier, BlueCross BlueShield of South Carolina comprises more than 40 companies involved in health insurance services, U.S. DoD health program and Medicare contracts, other insurance and employee benefits services, and a philanthropic foundation that funds programs to improve health care and access to health care for South Carolinians.


The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.