; Wellmark Launches New Microsite And Campaign To Help Consumers Understand “What Matters” In Health Insurance
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Press Release

Wellmark Launches New Microsite And Campaign To Help Consumers Understand “What Matters” In Health Insurance

August 19, 2013

DES MOINES – Consumers in Iowa and South Dakota have a new tool to help them understand “What Matters” in health care reform and insurance.  Wellmark Blue Cross and Blue Shield recently launched a new interactive microsite, What Matters, to serve as a go-to resource to help consumers understand the basics of health insurance and how the new health care reform requirements will impact them. The new site breaks health care reform into easy-to-understand articles, infographics, videos and frequently asked questions and answers.

“We designed What Matters content based on feedback from our members so it includes information that they want and feel is most important,” said Mike Gerrish, vice president, Corporate Marketing and Communications. “What Matters cuts through the clutter and takes a back-to-basics approach to explaining the changes and what they will mean for consumers. For those new to insurance all together, the site will direct consumers to the tools and resources they will need to make informed decisions for their coverage in 2014.”    

Gerrish added that the responsive design of the site allows users to access the information from any desktop, tablet or smart phone. Share icons on the site also encourage visitors to email or share information on their individual social media networks. 

The content on What Matters is currently focused on health care reform and links to additional resources where consumers can compare and shop for Wellmark insurance plans. Additional content about how insurance works will be added to the site in September, and information focused on better understanding pharmacy benefits is planned for this fall.  

Consumers who wish to access more in-depth information about health care reform rules, regulations and specifics, can link direct from What Matters to the Wellmark’s website, WeKnowReform.com said Gerrish.  

To learn more, visit the What Matters microsite at: Wellmark.com/WhatMatters.  

About Wellmark
Wellmark, Inc. (www.wellmark.com ) does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association.

The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 105 million members – one-in-three Americans.  For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.