WellPoint Names New Executive Vice President, Senior Business, And Chief Transformation Officer
V. Rajamannar (Raja) Madabhushi to join company, enhancing focus on innovation and consumer engagement
March 5, 2012
INDIANAPOLIS – WellPoint announced today that V. Rajamannar (Raja) Madabhushi will join the Company as Executive Vice President of its Senior business and Chief Transformation Officer. In this new role, Rajamannar will be responsible for WellPoint’s Senior and International businesses, Marketing and Product Innovation, and the company’s HealthyCare Solutions and Corporate Development functions.
“We are very pleased to add such a talented and knowledgeable executive to our leadership team,” said Angela F. Braly, chair, president and chief executive officer, WellPoint. “Raja’s extensive experience in global business management, marketing, product development and consumer engagement will be a great asset to our company, especially at a time when consumers are taking a more active role in the selection and management of their health care options.”
With Rajamannar’s appointment, WellPoint’s Executive Leadership Team is now fully staffed and prepared to lead the company forward amid the rapidly changing health care environment.
Prior to joining WellPoint, Rajamannar served as senior vice president and chief innovation and marketing officer at Humana, responsible for leading their innovation center as well as marketing, data analytics and Humana’s international business. He also spent 15 years in senior-level business management and marketing roles at Citigroup, including chief marketing officer of Citi’s Global Cards and Payments division, and executive vice president of Citi Cards North America, where he had P/L responsibility for key businesses, including managing a diverse and complex set of consumer products with $70 billion in receivables across the United States. Raja also served as chairman and chief executive officer of Diners Club, North America.
About WellPoint, Inc.
WellPoint works to simplify the connection between Health, Care and Value. We help to improve the health of our members and our communities, and provide greater value to our customers and shareholders. WellPoint is one of the nation’s largest health benefits companies, with 34 million members in its affiliated health plans, and a total of more than 65 million individuals served through its subsidiaries. As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In a majority of these service areas, WellPoint’s plans do business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia, Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas). WellPoint also serves customers throughout the country as UniCare and in certain California, Arizona and Nevada markets through our recently acquired CareMore Health Group, Inc. subsidiary. Additional information about WellPoint is available at www.wellpoint.com.
The Blue Cross and Blue Shield Association is a national federation of 37 independent, community-based and locally-operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for nearly 105 million members – one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit bcbs.com. We encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out The BCBS Blog, for up-to-date information about BCBSA.